Negative Effects of Social Media

Alexander Pope said “A little knowledge is a dangerous thing.” it goes perfectly with the amateur usage of social media especially in the 21st century. We take social media for granted and do whatever we want which comes biting back later.

Social media has brought about new opportunities and avenues for the world to connect at large. With social media, the world has become a smaller place. On one hand, it is a great invention, and a lot can be done to better our lifestyles. But if we look at it with thousands of immature users it is becoming a somewhat scary place to live in.

There is a reason why most parents or older siblings try to keep the young ones away from social media handles these days. From being a platform to connect or share worldviews it has narrowed down to bring a platform to boost and troll. That is sad given that we can do so much with social media, it is sad to see how low to stoop.

Today kids of ages 10 have the access and accounts on social handles; it can turn into over addiction and an escape to a fantasy world. This fantasy world that we create behind the 15-inch laptop screen might be a scary affair. The fit models with perfect bodies, exotic travel locations, and photo-perfect moments most often don’t match with the lives we lead on a daily basis. This disconnect might want us to aspire for more which might not be possible in reality and can affect our mental health.

The thrust for more followers or likes has a dangerous effect on our mental health. You start feeling anxious, a lack of identity, less sleep causing insomnia, a negative body image can be some of the significant issues that a social media addict might, face. You make yourself as desirable as the models you see around you, you keep adding filters and edit your pictures to look ‘perfect, and your sense of self is lost. You want to become someone you are not. You start hating yourself for not having the ideal body, the perfect shape, so on and so forth.

Researchers across the globe have found that the “fear of missing out” created across all popular social feeds can substantially lower self-esteem and fuel issues like anxiety and depression among individuals.

Cyberbullying is also heavily linked to the constant need to prove oneself better than the others on social media.

On a large scale, not only teenagers but people nowadays take the social platform too literally and believe in a lot of fake news of hoax that is being circulated just for publicity purposes. People today are falling for dangerous trends that they see on social media or think it is cool to be a part of. The trend of being a part of a social group is what is causing more harm than good.

You have to understand you being social has nothing to do with the number of friends or followers you have on social media. It can all be a farce, just by seeing another peer having many followers you cannot be jealous and want that life. Don’t let social media be a drug that is so addictive that you cannot live without.

All of these leads to identify threats that take place due to the sharing of too much personal information on the net unnecessarily. You can also see a rise in hate speech and social disgust across social media accounts which is completely uncalled for. The most disgusting thing that is coming up a lot in the 21st century is cyberstalking. It can be too dangerous and is even taking lives. Immature usage of social platform has to stop and stop now.

After using social media handles many people decide to keep themselves away from it as there is no or very minimal privacy with the extensive use of social platforms. If not handled sensibly your life becomes a window to the world. A subject of discussion.

We as a world lack smart users. We either take everything for granted, or we take things too literally. Having said all of this it does not mean that social media is all that bad with only negatives. Of course, not, there are plenty of benefits of social media. It keeps us connected across vast distances, let’s us find our school buddies and long lost colleagues. If your motive is to stay connect or share an opinion about life and other stuff but if social site is your source of news or emotional upliftment it is undoubtedly a bad idea.

How Social Media Is Ruining Lives

Technology has lead the human race on such a unique path. A path to greatness and success. A path to do things that are unimaginable. Computers, a piece of technology that is incredibly difficult to live without in this day in age. Almost the entire planet has internet access or access to some form of computer. With that one can access all the information a person could ever want.

Within the last 20 years, social media has become one of the most powerful networking tools a person could have. Many people become famous and have careers solely based off their social media standing or business they chose to make using it. There are many amazing reasons to have social media and to use it for personal gain, but the issue lies in how people are beginning to view others and themselves. Some of the most popular social media platforms include Instagram, Facebook, Twitter, and Snapchat. The start of most of these platforms was a simple one, connect people in different ways. Connect family members and friends and share an experience with them all. Of course, came the celebrities in which many people wanted to follow or even become and that is where the problem lied. People became so infatuated with the attention that those people were receiving and compared it to their own. This was not as big as a problem 10 years ago as it is today. Many young adults look up to these celebrities and copy every aspect of their lives down to the dictation. This not only impacts how they socialize but their view of the world.

Most teens and young adults spend more time on their phones and on social media concerned about what is happening and living a life that is not theirs. In the end, this leads to more people becoming socially inept and having difficulties exploring and experience the outside world. Of course, there are many who choose to have jobs based on social media, but not connecting with people face to face leads to many social issues and even depression. It also heavily impacts relationships and how it can consume two people. Many young couples never last or have severe complications, because of media depicting a relationship that seems all too perfect. When in reality each relationship has their issues, just like each person has their own set of issues whether or not they choose to accept those issues is their choice.

Another issue at hand is how many people determine their self-worth based off how many people follow them on these platforms or based off how many likes they get, and if they do not get a certain amount it can make them feel worthless. Now, this is not with every person who has social media or who uses social media, but more and more it can be seen that the young adults are having more issues later on in life, because of this.

Social media usage should be heavily reduced especially in teens and young adults who are still experiencing life and learning through those experiences.Yes, it can lead to many opportunities and it does without a doubt, but it has become extremely volatile and destructive to the human pysche, that we as people must ask ourselves. Is it truly worth it?

How Facebook Ads Help Local Businesses

Advertising on Facebook is beneficial for any business, it helps you get yourself out there and interact with your target market. Moreover, it helps makes establishing a relationship with your customers easier than ever. As for local businesses with local customers in mind, it presents its own particular perks.

Here’s What They Are

Geographic Targeting Options

The ultimate goal of any campaign is conversion, and showing up on the feeds of the right people is the best way to do that. When you place an ad on Facebook, they let you modify your targeting to users around your area. Interested users who may have not heard of you make for a great match.

Since these users are actually able to visit your location (provided that info as to your location, store hours, etc. are complete, of course), you’re basically leading them right to your door.

You Can Make Use of Events

Got an upcoming sale or giveaway? Home showing? Or maybe you plan on setting up an event that ties with your products/services? These are great ways to promote your brand, and by utilizing Facebook’s Events feature and inputting your information, you can actually go and show up on local users’ Events feed.

Facebook shows users events based on their location and interests, so there are greater chances that they’ll be interested in your event. Also, once they click that “Interested” or “Going” option, Facebook reminds users of the event regularly, so you won’t have to worry about them forgetting.

Identification With the Local Culture

One major edge that local businesses have over larger corporations is their identification with locals. From homegrown restaurants to local service shops, local businesses get what the locals (aka their market) are like and what best sways them.

With that, incorporating local idiosyncrasies, like traditions and quirks, food specialties, or even recognizable locals are a great way to create an impression on your target market. It’s a great way to make them see that you’re not just a business, but that you’re one of them.

Helps You Cultivate Your Relationship With Locals

“Local favorites” are referred to as such because they’ve become a go-to solution that’s not only convenient, but well worth it as well. Such establishments and services that have gained the loyalty of their customers should find ways to maintain and encourage that relationship. What better way than with active social media pages, right?

Placing an ad on one of the most widely used social media platforms allows comments, messages, photo tags – all great ways to check in on how your customers are enjoying your business. More importantly, it allows you to actually speak to them in the space where they’re most comfortable.

Facebook ads should definitely be a staple in every local business’s marketing efforts. Not only does it help you build a relationship with your customers, but helps the relationships flourish as well. Given its importance, placing your Facebook ads needs to a reliable¬†Facebook ads service¬†company is a must. Remember: any campaign is only as good as the people behind it, so much sure you invest in the right team.

Social Media Aggregator and Its Uses

A social media aggregator is an elegant tool, which brushes away your marketing and advertisement anguishes and saves time, money and professional energies greatly.

Social media aggregators as their name suggests, bring together or pulls public content such as photos, videos, stories from multiple social platforms such as Facebook, Twitter, YouTube, Instagram, Pinterest and more. This aggregated content is pulled into one gallery and display together and exhibited in vivid themes and styles.

What does an Aggregator do?

A social media aggregator tool allows the user to pull own created content along with customer-generated content, (also known as UGC) together and display it all on a display board/digital signage or embed on a website.

Where can you use it?

Brands and businesses can choose to display this aggregated social feed in various forms. This feed can be added to the Facebook page or the brand website or on a microsite. It can easily be displayed on a social wall at events equally.

Social walls in light of the social media aggregator tool work excellently well. The tool pulls a cumulated feed from a particular hashtag and streamlines social feeds onto the display of the social wall. Such social walls can be used by different kinds of brand and businesses and can be installed at several events – conferences, meetings, product launches, weddings, brand activations etc.

Social walls are best filled with user-generated content and nothing provides content better than the social audience themselves. Audience defines the trend themselves and creates some of the most engaging posts for the brand to utilize for marketing. Usage of UGC by the brand also strengthens the brand-user relationship.

Not just UGC, but more

Social aggregators are tools which help a brand to achieve more than just user-generated content. In today’s time where brands and businesses face cut-throat competition on social media and retail markets for ‘attracting’ the customer, a brand has got to stand out in some way.

Today, the audience is highly interactive on social platforms, and the same also holds true for audience-brand interaction. Brands here must capitalize on using social aggregators to launch exciting campaigns, Q&As, contests, polls etc. on social platforms to engage its audience impeccably.

All brands have to strategize on is creating a meaningful and exciting campaign or contest for its audience where rewards/vouchers can be promised or prizes of other nature, e.g. meet a celebrity or a famous MUA etc. Such contests must be introduced with a specific hashtag and the audience must be requested to submit entries or participate by sending social submissions by using the hashtag.

This way, a brand has twin benefits. First, it launches its own campaign to engage the audience, and second, the brand is bound to receive a profuse amount of authentic user content from its own customers (UGC).

Alice Lankester, CMO of friend2friend puts the mix of user-generated content and adoption of it by brands in the best way we can image – “Using ‘authentic’ fan-created content that is dynamic and fresh is way more conversational and interesting than just relying on brand-created content”.

This sums up how social media aggregators are changing market strategizing and social media branding.

Common Social Media Marketing Mistakes

Chances are, the person reading this right now has Facebook, Twitter, or Instagram. Social media surrounds our world, but some businesses still think of social media as an afterthought. Any digital marketing company will tell you your business can thrive with the right social media marketing strategies.

About 20 percent of customers use social media channels to find information about any business. That means your role as a business owner should be to maintain your brand’s online presence.

What some entrepreneurs fail to understand is that it isn’t just for fun-it’s a force to be reckoned with. When used right, it can bring power to your business. On the other hand, flops on social media can be bad for business. Here are the top social media marketing mistakes companies make.

1. Having Too Many Social Channels

Alright, so if you’re on social media, you don’t have to be on all the platforms. Your company just needs to be on the ones that are best able to reach your customers. After all, the content you post on LinkedIn may not apply to Snapchat, as your audiences on both platforms may also differ.

Additionally, every channel you sign up for is another platform to maintain regularly. It is a real-time channel, which means content should always be flowing on your page. So if you have five different channels (which you can), you have to make sure you can manage all of them regularly.

2. Ignoring Feedback

This applies to both good and bad feedback. Customers love hearing from a brand they follow because it gives your company a friendly, human face. While it may be tricky to keep track of your followers’ interactions, the more (and quicker) you respond to their comments, the more chances you’ll have of giving them a good experience.

It’s said that 71 per cent of customers who have a good experience with a brand are more likely to recommend it to others. This is also your chance to express brand personality. You don’t have to sound like a robot. Use a voice that works for your branding. Spotify’s brand identity targets millennials, so their tone is fun and hip.

3. Posting Content Manually

Creating content and managing social channels regularly are tough tasks. It takes a lot of time and effort, which is why some businesses fail to update frequently. Luckily, there are lots of tools that can help you optimize your social media management.

There are tools for different needs. For publishing, there’s Hootsuite, Buffer, and Sprout Social; for quick graphics, there’s Canva. These are just some of the examples of tools you can use to save time, and make its management easier.

4. Not Optimizing Content for Each Platform

Your hashtags on Instagram make sense but on Facebook, not really. At the same time, the ideal character count on Facebook is not the same on Twitter, and the number of emojis you put on Instagram won’t work on LinkedIn. Each social media platform has different ideal posts, so you should optimize your posts for each channel.