A social media aggregator is an elegant tool, which brushes away your marketing and advertisement anguishes and saves time, money and professional energies greatly.
Social media aggregators as their name suggests, bring together or pulls public content such as photos, videos, stories from multiple social platforms such as Facebook, Twitter, YouTube, Instagram, Pinterest and more. This aggregated content is pulled into one gallery and display together and exhibited in vivid themes and styles.
What does an Aggregator do?
A social media aggregator tool allows the user to pull own created content along with customer-generated content, (also known as UGC) together and display it all on a display board/digital signage or embed on a website.
Where can you use it?
Brands and businesses can choose to display this aggregated social feed in various forms. This feed can be added to the Facebook page or the brand website or on a microsite. It can easily be displayed on a social wall at events equally.
Social walls in light of the social media aggregator tool work excellently well. The tool pulls a cumulated feed from a particular hashtag and streamlines social feeds onto the display of the social wall. Such social walls can be used by different kinds of brand and businesses and can be installed at several events – conferences, meetings, product launches, weddings, brand activations etc.
Social walls are best filled with user-generated content and nothing provides content better than the social audience themselves. Audience defines the trend themselves and creates some of the most engaging posts for the brand to utilize for marketing. Usage of UGC by the brand also strengthens the brand-user relationship.
Not just UGC, but more
Social aggregators are tools which help a brand to achieve more than just user-generated content. In today’s time where brands and businesses face cut-throat competition on social media and retail markets for ‘attracting’ the customer, a brand has got to stand out in some way.
Today, the audience is highly interactive on social platforms, and the same also holds true for audience-brand interaction. Brands here must capitalize on using social aggregators to launch exciting campaigns, Q&As, contests, polls etc. on social platforms to engage its audience impeccably.
All brands have to strategize on is creating a meaningful and exciting campaign or contest for its audience where rewards/vouchers can be promised or prizes of other nature, e.g. meet a celebrity or a famous MUA etc. Such contests must be introduced with a specific hashtag and the audience must be requested to submit entries or participate by sending social submissions by using the hashtag.
This way, a brand has twin benefits. First, it launches its own campaign to engage the audience, and second, the brand is bound to receive a profuse amount of authentic user content from its own customers (UGC).
Alice Lankester, CMO of friend2friend puts the mix of user-generated content and adoption of it by brands in the best way we can image – “Using ‘authentic’ fan-created content that is dynamic and fresh is way more conversational and interesting than just relying on brand-created content”.
This sums up how social media aggregators are changing market strategizing and social media branding.