How Social Media Is Ruining Lives

Technology has lead the human race on such a unique path. A path to greatness and success. A path to do things that are unimaginable. Computers, a piece of technology that is incredibly difficult to live without in this day in age. Almost the entire planet has internet access or access to some form of computer. With that one can access all the information a person could ever want.

Within the last 20 years, social media has become one of the most powerful networking tools a person could have. Many people become famous and have careers solely based off their social media standing or business they chose to make using it. There are many amazing reasons to have social media and to use it for personal gain, but the issue lies in how people are beginning to view others and themselves. Some of the most popular social media platforms include Instagram, Facebook, Twitter, and Snapchat. The start of most of these platforms was a simple one, connect people in different ways. Connect family members and friends and share an experience with them all. Of course, came the celebrities in which many people wanted to follow or even become and that is where the problem lied. People became so infatuated with the attention that those people were receiving and compared it to their own. This was not as big as a problem 10 years ago as it is today. Many young adults look up to these celebrities and copy every aspect of their lives down to the dictation. This not only impacts how they socialize but their view of the world.

Most teens and young adults spend more time on their phones and on social media concerned about what is happening and living a life that is not theirs. In the end, this leads to more people becoming socially inept and having difficulties exploring and experience the outside world. Of course, there are many who choose to have jobs based on social media, but not connecting with people face to face leads to many social issues and even depression. It also heavily impacts relationships and how it can consume two people. Many young couples never last or have severe complications, because of media depicting a relationship that seems all too perfect. When in reality each relationship has their issues, just like each person has their own set of issues whether or not they choose to accept those issues is their choice.

Another issue at hand is how many people determine their self-worth based off how many people follow them on these platforms or based off how many likes they get, and if they do not get a certain amount it can make them feel worthless. Now, this is not with every person who has social media or who uses social media, but more and more it can be seen that the young adults are having more issues later on in life, because of this.

Social media usage should be heavily reduced especially in teens and young adults who are still experiencing life and learning through those experiences.Yes, it can lead to many opportunities and it does without a doubt, but it has become extremely volatile and destructive to the human pysche, that we as people must ask ourselves. Is it truly worth it?

How Facebook Ads Help Local Businesses

Advertising on Facebook is beneficial for any business, it helps you get yourself out there and interact with your target market. Moreover, it helps makes establishing a relationship with your customers easier than ever. As for local businesses with local customers in mind, it presents its own particular perks.

Here’s What They Are

Geographic Targeting Options

The ultimate goal of any campaign is conversion, and showing up on the feeds of the right people is the best way to do that. When you place an ad on Facebook, they let you modify your targeting to users around your area. Interested users who may have not heard of you make for a great match.

Since these users are actually able to visit your location (provided that info as to your location, store hours, etc. are complete, of course), you’re basically leading them right to your door.

You Can Make Use of Events

Got an upcoming sale or giveaway? Home showing? Or maybe you plan on setting up an event that ties with your products/services? These are great ways to promote your brand, and by utilizing Facebook’s Events feature and inputting your information, you can actually go and show up on local users’ Events feed.

Facebook shows users events based on their location and interests, so there are greater chances that they’ll be interested in your event. Also, once they click that “Interested” or “Going” option, Facebook reminds users of the event regularly, so you won’t have to worry about them forgetting.

Identification With the Local Culture

One major edge that local businesses have over larger corporations is their identification with locals. From homegrown restaurants to local service shops, local businesses get what the locals (aka their market) are like and what best sways them.

With that, incorporating local idiosyncrasies, like traditions and quirks, food specialties, or even recognizable locals are a great way to create an impression on your target market. It’s a great way to make them see that you’re not just a business, but that you’re one of them.

Helps You Cultivate Your Relationship With Locals

“Local favorites” are referred to as such because they’ve become a go-to solution that’s not only convenient, but well worth it as well. Such establishments and services that have gained the loyalty of their customers should find ways to maintain and encourage that relationship. What better way than with active social media pages, right?

Placing an ad on one of the most widely used social media platforms allows comments, messages, photo tags – all great ways to check in on how your customers are enjoying your business. More importantly, it allows you to actually speak to them in the space where they’re most comfortable.

Facebook ads should definitely be a staple in every local business’s marketing efforts. Not only does it help you build a relationship with your customers, but helps the relationships flourish as well. Given its importance, placing your Facebook ads needs to a reliable¬†Facebook ads service¬†company is a must. Remember: any campaign is only as good as the people behind it, so much sure you invest in the right team.