Social Media Aggregator and Its Uses

A social media aggregator is an elegant tool, which brushes away your marketing and advertisement anguishes and saves time, money and professional energies greatly.

Social media aggregators as their name suggests, bring together or pulls public content such as photos, videos, stories from multiple social platforms such as Facebook, Twitter, YouTube, Instagram, Pinterest and more. This aggregated content is pulled into one gallery and display together and exhibited in vivid themes and styles.

What does an Aggregator do?

A social media aggregator tool allows the user to pull own created content along with customer-generated content, (also known as UGC) together and display it all on a display board/digital signage or embed on a website.

Where can you use it?

Brands and businesses can choose to display this aggregated social feed in various forms. This feed can be added to the Facebook page or the brand website or on a microsite. It can easily be displayed on a social wall at events equally.

Social walls in light of the social media aggregator tool work excellently well. The tool pulls a cumulated feed from a particular hashtag and streamlines social feeds onto the display of the social wall. Such social walls can be used by different kinds of brand and businesses and can be installed at several events – conferences, meetings, product launches, weddings, brand activations etc.

Social walls are best filled with user-generated content and nothing provides content better than the social audience themselves. Audience defines the trend themselves and creates some of the most engaging posts for the brand to utilize for marketing. Usage of UGC by the brand also strengthens the brand-user relationship.

Not just UGC, but more

Social aggregators are tools which help a brand to achieve more than just user-generated content. In today’s time where brands and businesses face cut-throat competition on social media and retail markets for ‘attracting’ the customer, a brand has got to stand out in some way.

Today, the audience is highly interactive on social platforms, and the same also holds true for audience-brand interaction. Brands here must capitalize on using social aggregators to launch exciting campaigns, Q&As, contests, polls etc. on social platforms to engage its audience impeccably.

All brands have to strategize on is creating a meaningful and exciting campaign or contest for its audience where rewards/vouchers can be promised or prizes of other nature, e.g. meet a celebrity or a famous MUA etc. Such contests must be introduced with a specific hashtag and the audience must be requested to submit entries or participate by sending social submissions by using the hashtag.

This way, a brand has twin benefits. First, it launches its own campaign to engage the audience, and second, the brand is bound to receive a profuse amount of authentic user content from its own customers (UGC).

Alice Lankester, CMO of friend2friend puts the mix of user-generated content and adoption of it by brands in the best way we can image – “Using ‘authentic’ fan-created content that is dynamic and fresh is way more conversational and interesting than just relying on brand-created content”.

This sums up how social media aggregators are changing market strategizing and social media branding.

Email Marketing Opt-In Forms And Tips

Email marketing is using the power and influence of email. With all of the various ways of communicating including text messaging, the social media channels, and forums, email marketing is about the best way to reach people when they are in their most relaxed state of mind.

Usually when the hardest part of the day is over, or before it has begun, someone will sit down, relax for a while and check their email messages. A nice short message with some niche related content that they might find interesting could get some quality attention from our readers and clicks on our links to our websites.

In this article we’ll discuss:

  • What are Opt-in forms
  • Pop-up forms
  • Single vs Double Opt-in
  • Setting up the form
  • Be mobile friendly
  • Preview before going live

What is an Opt-in form?

An Opt-in Form is a type of consent agreement used online between two or more parties acknowledging an interest in a product or service and authorizing the use of email to contact them with further information. When someone submits an opt-in form, they are giving another person permission to send them content like email newsletters, product sales alerts, and other relevant material.

There are a number of different ways to get your opt-in forms in front of website visitors, for example pop-up forms on the home page, landing pages, product pages, and widgets throughout your website.

Double Opt-in method

This is another small step that requires the visitor to confirm by clicking on a link in an email waiting in their inbox. This added step will reduce the number of sign-ups but will usually increase the quality of those that submit their email address.

Pop-up forms

Pop-up forms are created so that your website visitors and customers can conveniently and easily sign up for your email list. They sometimes can be negatively viewed due to improper usage and be seen as more of a nuisance. I have left many websites because when I’m trying to read a nice post a pop-up(s) keeps popping up!

It’s important to be mindful of your audience which comes to check out some of your quality article content and not to sign up for anything.

Be more subtle with pop-ups and don’t overuse them or repeatedly disturb the viewers as they try to read your article post. When they are used wisely pop-ups can certainly enhance viewer browsing experience and help get more sign-ups and in turn more engagement and potential sales.

Choose the right opt-in

When you’re setting up the autoresponder and creating a pop-up you’ll have a choice to select either single opt-in or double opt-in. As mentioned above the single makes it one easy step for those signing up and the double opt-in will produce a slightly lower number of sign-ups but they will be a more interested group.

Setting up the opt-in form

When setting up the opt-in form let the viewer know what to expect whether it be a pdf, eBook, tutorial video, etc. The purpose and frequency of email contacts can also be stated, daily, weekly, monthly, or occasionally.

An example of a short message could be “Sign-up for product updates in your mailbox” or “Sign up to receive our weekly specials and updates”.

Be mobile friendly

It’s important to optimize the form for mobile users phones. More and more the audience is viewing on a smartphone and pop-ups can be quite annoying and chase away the readers. Most autoresponders are mobile friendly by default so that the audience can easily submit their email addresses to your list from any device.

Use a short form

Don’t use a long subscribe form asking for more viewer information than is necessary as people will shy away from giving away the info or the time to fill out the form. The shorter is always better and if possible an opt-in form just asking for the viewers email address is best used and most responded to.

Test it out – Preview

Be sure to test out or preview your efforts before the opt-in goes live to the audience, making sure that everything is working fine. You can make adjustments as needed to serve the viewing audience with the best experience possible.

Another thing that is very important is to be sure to leave an encouraging, exhorting call-to-action that moves people to finish the sign-up process.

Give a warm welcome

When setting up the autoresponder you can make the viewers first autoresponse a special warm welcome for signing up to your list. A discount or a free gift, video, pdf helps soften the reader’s heart to open your emails. It’s a great idea to get into the habit of thinking ahead so that you don’t run out of content for next week’s mailing.

Advantages of Buying an Existing Website

Why create a new e-commerce business from scratch when you can buy an established website which is already successful. Such established websites can be a smart move for those who are looking out for an assured income from day one.

Here are some amazing advantages of buying an established website online: –

1. You will have to do less hard work as someone else has already done for you!

Since you are thinking of buying an established business online, you can simply erase the responsibility of designing or coding the website to get started with the business. You can revamp the acquired website whenever you want, it is not mandatory to do it immediately as it still makes sales. You will not have to pay anything from your pocket as you will start getting cash flow from the first day if you are opting for an existing website.

2. It’s okay if you have a limited knowledge.

It is the best way to own and run an existing business rather than building a website, especially when you are an all-rounder or expert in various required skills. It’ll be a great idea to take advantage of someone who wants to sell the website instead of spending effort, time and money on creating the entire set up from scratch.

3. Existing websites have consistent traffic.

Most of the existing website will get traffic majorly from SEO rankings, Social media, or old Marketing campaign. With the help of some marketing skills, you can easily monetize the existing traffic that you are getting on the website without any effort.

4. An established website has a customer database.

Generating a customer database with potential customers can be difficult and time-consuming as well. Those websites that are doing well will have a ready-to-use customer list. Once you acquire the ownership of the existing business, you will be provided with the access to the lists of customers so that you can contact your customers directly in case of deals, offers, and promotions.

5. An established website offers revenue from the first day.

We all are aware of the fact that there is no instant success in any new business. However, it can be quite profitable if you are buying a website that will offer revenue from the very first day. Here you will only have to focus on how you can expand the business while accelerating the flow of income.