So you have put a lot of effort on SEO but couldn’t find the desired result even after working on it for several weeks or months. Yes, there is a change but not like expected. Nothing seems to help you reach the first page of SERP, and you are wondering what went wrong.
Let’s admit it; we all have encountered this. While SEO Sydney can help increase your revenue, not everyone tends to be successful with it. Of course, SEO strategies are very easier to implement. But, it takes to time to get the result, and more importantly, master the concepts and techniques. In most of cases, you’ll have to correct simple mistakes that you have done to get started.
To help you get some results, we have listed some of the most common SEO mistakes to avoid.
Choosing the Wrong Keywords
Believe it or not, wrong keywords can make or break your SEO. SEO is all about the keywords. But, are you choosing the right ones? One of the common mistakes people make in choosing keywords is overlooking the preference of search engines and users for long-tail keywords. You wouldn’t want to spend time and money on keywords that won’t yield the results. Use tools like Google keyword planner, SEMrush, Moz keyword explorer, etc. to research and determine the right keyword.
Not Focusing on Local SEO
If you have a physical store, it is essential to learn more about local SEO. Most of the search engines handle local search differently than the keywords that are more common globally. Include region-specific keywords in your page title and Meta descriptions.
This is one of the major mistakes many marketers make. Stuffing the keywords in every sentence of your content would never boost your rankings. Stuffing keyword strategy is wrong, and your website will be registered as spammy by search engines, which eventually negatively impacts your SEO performance. Add keywords in the right sentence in such a way that reads naturally.
Not Having Title Tags & Meta Descriptions
Both the title tags and Meta descriptions are crucial elements of SEO that should never be overlooked or underestimated. Let the title and Meta descriptions be unique as well as short and attractive.
Not Having SEO-Friendly and Mobile-Friendly Website
SEO optimisation is not only about the content and keywords. Your website should be both SEO-friendly and mobile-friendly as search engine considers as a ranking factor. Your ratings and rankings could be negatively impacted if your site is not user-friendly and mobile-friendly. Follow the search engine’s guidelines and optimise your site accordingly.
Not Using Analytics
The only way to identify whether your SEO efforts work is to track the progress. Regularly viewing the results and analytics is crucial for optimising your SEO strategies.
Need help with SEO? We, the best SEO Company in Sydney can help you.