How to Select the Best WordPress Theme for Your Website

If you have decided to choose WordPress for your business website, then your next task would be to choose the perfect theme from hundreds of themes that range from business website templates to personal. While choosing your theme, you should be very careful, as the success and the look and feel of your site will depend much on the chosen theme. When it is about choosing the right and a feature rich WordPress theme, you will understand that popularity comes with a price tag. With thousands of themes obtainable easily for free, it is natural to get lost in the different options on the web.

So, here in this article we will discuss with you the key points that you should consider while choosing the theme for your site that meets your business requirements.

Make a list of the features you actually need:

It is absolutely essential to determine the exact features that your business would need before selecting a theme. The WordPress Feature Filter makes it easy to customize your search for the free themes that match your specific needs. If you have a design in your mind, then it would make it easy to choose the theme and it will help you to attain the objectives of your site without going for unnecessary themes that might just be a clutter for your site.

Remain simple:

With lots of WordPress themes coming with multifaceted layouts, varied colors, flashy animations and etc., it might be a bit confusing to choose the perfect theme for your business. So consider something that has a simple design layout as it will help you to support your business goals. Ensure that the theme looks elegant without compromising on the quality. It is very important that your presentation style is not very complicated and helps you to get new subscribers or business.

Free theme Vs Premium theme:

Another point that you should consider is whether to choose a premium WordPress theme over a free one or not. Free themes are often developed as a passion project and may not offer great support or updates. And premium WordPress themes come with good documentation, regular updates and access to support.

Responsive design is a must:

While talking about responsive themes, it is important for you to know that such themes are known for their adjustments on different screen sizes and devices. Since a huge amount of traffic is generated from mobile nowadays, and even Google prefers mobile friendly websites, choosing a responsive WordPress theme is important as it brings a lot of opportunities for your business.

Compatibility with browsers:

Your users might be using different browsers, so to make your website easily accessible to all, you should consider a WordPress theme that is browser compatible. Though most WordPress themes are tested by the developers by using sophisticated browser compatibility testing tools, but in case they don’t, then run some basic test and check if they are compatible with Firefox, Internet Explorer, Safari, Google Chrome and etc.

Design and usability:

The prime focus of your theme should be to ensure that your business is easily accessible to all and is at the same time very attractive to the visitors. The design can be subjective, and in that case you can look for some professional designers selling their themes. You also need to make sure that users can easily move through the site and the design is built considering convenience in mind.

Look for customization options:

Creating a perfect website takes a lot of effort and it is also important to keep your website updated with latest features. An excellent means to see if the theme is worth all your efforts is to check the review of the people using it. A customizable theme will help you to make direct changes to the style sheet. You can make your site attractive with very less effort. Plugins like Visual Page Editor helps to develop complex structures without a single touch of code.

Benefits of Introducing a Smart Web Application

Web applications are the latest way of interacting with customers. The application of a company can make or break the company’s sales and profits. Customers today are extremely tech savvy, so choosing to promote online is a wise and smart choice. Creating a web application is probably the most effective way of getting in touch with your customers. Web applications serve numerous purposes related to company businesses.

Advantages of Web Applications

Web development depends largely on the promotion of products and services. It also involves providing a method of easy access which is informative at the same time. A web application can cover all such demands that are very necessary to fulfill to ensure customer satisfaction. An application can help in boosting such needs by many folds. Applications, abbreviated as apps in common tongue, are used by audience and users all over the world. A professional web developer creates attractive apps which incorporate latest and interactive graphical user interfaces. Interactive being the keyword here is a matter of output of creativity. Professionals are entirely updated about all the current trends in technology. This helps them design something that people actually seek.

A company with an active web application also has comfortable communicability with its customers. Instead of going overboard with letters, SMS and calling systems to reach out, a web application is a good idea. It serves all the purposes because every kind of communication is integrated into one application. This makes the entire process very easy, convenient, and most importantly, cost-effective. The only cost required is the internet connection, which is, of course, a staple in any company’s expenses and communication tactics.

Loyalty Programme

A loyalty programme is an efficient method of interacting with customers and making sure they are updated about your business values, sales, and other statistics. A website application development company designs an application, which not only provides communication services but also has a news feed. This feed allows the company to upload important information on a regular basis or as per the requirement of the company. Respective measures taken are easy uploading capability of the application.

Avoiding Trouble

Websites face a lot of undue traffic which often causes communication blockage and system failure. A rewarding solution is a mobile application. These can be used over any compatible device and gives users a one-on-one interaction facility. Nobody gets stuck in the server failure issues in this method. When servers fail one too many times, customers interpret the situation as poor maintenance and unprofessional approach from the company’s side. You can clear your way to the success of all such obstacles by simply introducing a web application for your company.

You could be lagging behind many competitors in this digital era if you fail to make a web application for your company. Give customers the best- a scope for them to connect with your company in one touch, and a convenient platform for reviewing your services. Professional website development companies save your time and money and do the job for you. Opt for a right strategy for online marketing, and there is no better way to pave the way other than gifting your customers a web application privilege.

Advantages of Buying an Existing Website

Why create a new e-commerce business from scratch when you can buy an established website which is already successful. Such established websites can be a smart move for those who are looking out for an assured income from day one.

Here are some amazing advantages of buying an established website online: –

1. You will have to do less hard work as someone else has already done for you!

Since you are thinking of buying an established business online, you can simply erase the responsibility of designing or coding the website to get started with the business. You can revamp the acquired website whenever you want, it is not mandatory to do it immediately as it still makes sales. You will not have to pay anything from your pocket as you will start getting cash flow from the first day if you are opting for an existing website.

2. It’s okay if you have a limited knowledge.

It is the best way to own and run an existing business rather than building a website, especially when you are an all-rounder or expert in various required skills. It’ll be a great idea to take advantage of someone who wants to sell the website instead of spending effort, time and money on creating the entire set up from scratch.

3. Existing websites have consistent traffic.

Most of the existing website will get traffic majorly from SEO rankings, Social media, or old Marketing campaign. With the help of some marketing skills, you can easily monetize the existing traffic that you are getting on the website without any effort.

4. An established website has a customer database.

Generating a customer database with potential customers can be difficult and time-consuming as well. Those websites that are doing well will have a ready-to-use customer list. Once you acquire the ownership of the existing business, you will be provided with the access to the lists of customers so that you can contact your customers directly in case of deals, offers, and promotions.

5. An established website offers revenue from the first day.

We all are aware of the fact that there is no instant success in any new business. However, it can be quite profitable if you are buying a website that will offer revenue from the very first day. Here you will only have to focus on how you can expand the business while accelerating the flow of income.

 

Does Your Website Need a Content Makeover?

Businesses adapt and change as they grow and often these changes are overlooked on their website.

While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to respond to user behaviour.

It may not be a new service but a new goal for your business. Take stock of your goals and see if they’re reflected in your current content.

A content makeover isn’t the same as a new website.

You’ll be keeping your same CMS and theme and working on what is displayed and how users find it.

Keep reading for the specific areas to pay attention to when evaluating your website and determining it’s need for a content makeover.

Install Google Analytics

When your website was first created, Google Analytics may not have been installed in order to assess its performance. Now that your site is running, it’s a good time to get that code in there. If you need help with that just let us know in the comments or contact us directly and we’ll make sure you have Google’s free analytics running properly.

Having this analytical data is a great way to start a content makeover. Within that data you will be able to see how your users used your website. This can really change your focus and show you what users see value in.

Analyze Social Media Data

Another great spot to check is your social media. If you haven’t been updating it or using any sort of content strategy, don’t worry. While it is vastly preferable to have those essential bases covered, your account will still be able to show you a little bit about how your users perceive you and who is interested in your business.

Look for any keywords relevant to something you offer in the descriptions and bios of accounts who follow yours. Now click through to their accounts and get reading! If someone specializes in what you do and is sharing content about it, you can use their own engagement to help direct your content update.

What did their followers like? What did they share most? If you offer something related to it and haven’t placed any importance on it or it’s a new offering, then you know to update that so it’s more prominently available to your users when they land on your Home page.

You want to emphasize what you can see users are interested in. In doing so you can reduce the number of clicks it takes before your users get to their desired page within your website.

Prune the Clutter

This is also a great opportunity to prune anything that has seen no traffic or ROI and isn’t essential to your business.

Some business owners even don’t remember what is on their website after a while so make sure you read every single word on every page just in case you have some outdated information.

A cluttered navigation is an easy way to put users off. When it comes to websites, the golden rule of 3 still applies: no more than 3 steps in between a user landing on your website and them finding what they want. Plus, no more than 3 seconds for the page to load so they can find what they’re after.

If you don’t have those covered then your website will not perform as well as it could. Delete what you don’t need and neaten up that nav!

Evaluate Site Performance

Now some technical tips. These will be kept simple but if you really want your website to perform contact our web development experts.

The technical and search engine optimization side of websites are much more connected than ever before. Google really puts a magnifying glass over your site when evaluating how you will rank.

Even if you have every on-site SEO signal on your site, they don’t mean as much as performance indicators like bounce rate (how often someone lands on your site and leaves right away) or time on site (how long they stay on a page once they landed on it).

Site performance is key. Look for anything slowing your website’s load time. You might be running an outdated plugin, have images that are far too large, or be loading certain code called scripts, which should be deferred until your content is visible to the user without scrolling.

If you can see your website is loading slowly but aren’t sure what’s causing it, then contact a professional.

Start with a Site Analysis

Your content makeover shouldn’t be something you dread and doesn’t have to be painful. Expect it to take weeks or even months and don’t stress over it.

Website Development Trends of the Future

A website is your doorway to the world. It showcases to everyone what you are, what do you stand for and what you do, the way you want. Trends have shown that the constant evolution and expansion of this digitalized world-arena has been mind-boggling, to say the least. Hundreds of websites are popping up every minute of the day. Internet has developed into a market that can just not be ignored. It has thus become essential for each company to remain on top of things happening in the website development services sector. Here is a checklist of technologies that are bound to rule this roost:

• NEWER INTERFACES WITH BOLDER DESIGNS, COLOR COMBINATIONS AND TEXT FONTS: The coming times belong to the ‘be seen’ concepts. Customized Website Development is done with the primary aim of attracting the intended viewer attention. Eye-catching bolder designs with bright and multi-color combinations are touted to become the in-trend. Common fonts and writing techniques of the same old text are also being evolved to provide a new look to the created designs.

• RESPONSIVE WEB DESIGN WITH AUTOMATED CHATBOTS: Static web pages stating straight text are being replaced with webpages that customize its size and resolution as per the viewer mode of viewing, i.e. a smartphone, a laptop, a smart television, etc. Web pages shall be completely adaptable to all smart devices complete with inherent systems of chat-bots to answer all viewer queries simultaneously. These inclusions shall especially influence the way e-commerce website development is done.

• GOING THE VIRTUAL WAY: Websites shall not only have information and images, they shall provide complete experiences to the viewer. Riding the Virtual Reality and the Augmented Reality bandwagons, websites shall seem to the viewer as if entering a complete 3-dimensional world of knowledge and information about the intended product or service. These are the technology next platforms.

• INTRODUCTION OF CONTENT FEEDS BASED ON ARTIFICIAL INTELLIGENCE: Soon, the websites look and content shall change as per the interests and requirements of the viewer. It is being made possible by Artificial Intelligence. The computer software tends to notify viewer interests and the websites of the future shall dynamically change their look and feel as per this interest feed itself.

Ideally, the look and feel of a website should primarily be dependent on the product and market targeted, secondly on viewer preferences and then competition. Your website is your image, your store viewed globally. Give it the optimum care it deserves.