Four Web Design Tips for Better Conversion

Your website’s design is a large factor when it comes to conversion. It doesn’t matter how amazing your online ads are, or how well managed your social media pages are. If your website is where all the transaction action is to take place, an ill-designed site means kissing conversion goodbye.

So how can you make sure your website is designed in the best possible way to ensure more conversions? Here are some tips.

1. Limit Navigational Choices

As counter-intuitive as it may initially appear, limiting choices is actually a better step to take, particularly when offering your customer with navigational menu options.

According to a study, when customers are presented with more choices, not only does this lengthen the decision-making time, but it lessens the chances of the user actually picking an option. What works better is presenting them with just enough options to provide variety or at least provide the necessary segmenting of more specific options.

Avoid overwhelming your website visitor with twenty or so specific options and put them into groups instead. Not only does it make your site less cluttered-looking, but the user will have an easier time deciding where to go as well.

2. Heed the Speed

One major factor that affects a user’s decision as to whether they’ll give your website a chance or not is its loading speed, so making sure it’s efficient is something you mustn’t overlook.

With a reported 7% deduction in conversion per every second of delay, you can see how vital a quick loading time is. Constantly testing your site’s loading time through different methods and tools, such as Google’s Page Speed Tools can help you prevent losing customers due to a slow site.

3. Simplicity is Key

Similar to providing a simpler array of choices in navigation, the website’s pages themselves would do good to be kept as simple as possible.

This doesn’t mean not adding certain touches to spice things up, but rather maintain a minimalist approach to how much information, images, and material you put into a single page.

If your site is more on what your products or services are about, especially, keeping things simple and clean makes it easier for the user to understand, and more importantly, makes sure they don’t get intimidated by a grand overload of images, videos, and text to process.

4. Learn from Experience

Different things work for different websites, and while some tips may work out (and should work out based on other websites’ experience), it’s not an automatic assurance for every site.

This is why investing in constant monitoring of your site’s performance is an essential part of your website’s development. If you find that somehow lots of material works for your site, then go ahead and apply that, or if you find that providing more choices gains more clicks, then go with that.

Switching things up every now and again and seeing how that works out and which improvements can boost conversions is also vital.

With all of that, it’s evident how maximizing your website’s design for better conversions isn’t a one-shot thing; it requires constant monitoring and updates, and more importantly, it requires a mindset that successful web design is an ongoing process, no matter how new or established your business website is.

Professional Web Designers

Reasons to Engage Professional Web Designers for Success in Business:

Having recognized the benefits of digitization of business, every organization looks to being visible and having an impressive presence on the Wide World Web. This not only is accessible across national boundaries and borders, but it also ensures a highly vibrant global clientele. One of the most important factors that contribute to such visibility is having a website that reflects the business, attracts visitors, converts the visitors to prospective customers and most importantly ensures that the prospective customers become ‘repeat’ customers. To achieve this level in business, it is essential that Professional web designers be given the responsibility of creating a website that promotes business growth.

There are many reasons why engaging the services of the web designer is beneficial and some of those reasons include:

The business is reflected by a highly responsive, automated and interactive website which has a higher potential to attract customers.

The professional designers are more likely to be familiar with the latest, state -of -the -art technologies that go into the making of an impressive and user-friendly website.

On engaging the services of the web designer or a web designing company, the website is likely to be updated regularly, which would include the latest information regarding the organization, the business, and related information.

New ideas and concepts are included on the website, making it extremely modern and contemporary. This attracts the viewer to spend some more time on the website, thereby providing the opportunity to convert the visitor into a prospective customer.

Designers are basically artistic in nature and hence, their aesthetic skills come to the fore when creating a website. Their color combinations, graphics, and the other imagery do wonders to the visitors to attract them. Therefore, by engaging the services of the web designers, there is an assurance that the website that is created is a boon to the organization and its business.

Website designers apart from being aesthetically inclined also possess an in-depth knowledge of technology and are highly computer savvy, as they are trained for it. Therefore, the organization is ensured that an extremely user-friendly interface is in place as well as it has just the right material that does not clutter the pages, nor makes it jarring for the viewers.

Factors to look for when engaging the web designer:

When engaging the services of the web designer, there are some factors that make the entire process of engaging their services in achieving the results of their services worthwhile.

Firstly, the qualification and experience of the designer engaged to create a website is important. It is through experience that the designer becomes aware of the pros and cons of various technologies, compatibility of the technology with the different kinds of interfaces and the languages that can be used.

Secondly, knowledge and skill are important factors too, as the web designer is better equipped to offer suggestions and ideas to enhance the quality and the look of the website. Apart from the physicality of the website, the web designer would be able to offer suggestions on the technological aspects of the website, the various pages of the website and the user-friendliness of the website.

The Basic Facts of Web Design For Online Business

Designing a suitable website plays an extremely crucial part in promoting your online business on a professional level. Possessing a website which also appears good on a smartphone or tablet is vital to continue to keep your company competitive. To do this, your website should be clean, with simple navigation, and a look and feel that’s simple to follow for an improved user experience.

Website design needs a lot of creativity. An appealing design of the site is the secret, which will bring in lots of possible clients. An excellent site design can take your organization graph to new heights. It’s a neat compact design that may fit even in little spaces and is made entirely in the United States, to guarantee quality and support.

Since you’ll be leaving the designing of your website to a company, choose a web design company who employs the newest technology to keep your website on top of the competition. Apart from that you could also locate a great company which could offer security solutions for your business enterprise.

Without this, another business will quickly replace your business. While you’re looking for the web design company that is most suitable for you, do not fail to review about the organization’s name, reputation and company policies. It’s often hard to secure a web design company with expertise in excellent ecommerce programming, it isn’t impossible. So now you’ve found one of the best ecommerce website design firms.

The websites are created quite user friendly. The websites are completely designed and developed using WordPress or similar CMS platform and it is the ideal platform inside this arena. Submitting to business directories increase your small business site’s search engine optimization (search engine optimization), meaning that it’s going to be simpler for customers to discover your business through search engines.

If you would like your site to perform and generate leads for increased sales, your company will need far more than merely a site. If you own a site but not satisfied then it is possible to get help from reputed web design firm to get rid of same. The intriguing part about this site is it does not really comply with the tides of the fashion world, but instead intends to earn a mark of its own. It’s through getting your own site. You can do all these by getting your own website which works.

Your site is a direct reflection of your online business. Whenever your website is ready and accessible seamlessly across different mobile devices, then your website become greater engagement medium and a greater rate of retention. Not only does this increase your small business website’s SEO, in addition, it keeps people interested in your company by giving them fresh content to view on a regular basis. Submitting to local small business directories is another great way to market your small business website.

Each website is customized to their requirements. Many companies websites have a bad position in search engine rankings, or might not be listed at all because they don’t understand how search engines work. Furthermore, maintaining your site content relays the message that you’re keeping your company techniques updated and keeps your small business image polished, in turn winning over new customers.

Imagine having your customers see your site, simply to discover that parts of your site are broken. To attain success, a website ought to be designed under the umbrella of one team. Your website is optimized for search engines to ensure it is simple for your clients to find you. In the modern technology-driven world, your website is often the very first impression of your company and have to capture the user’s attention instantly. A website, with fast and straightforward location search, was also a necessity for local business.

5 Significant Features That Every Ecommerce Website Must Own

An ecommerce website design plays a pivotal role in transforming the way your business performs. A lucrative design is capable of converting your visitors into customers and that is why you must ensure that you are leaving no stones unturned in creating an attractive website.
While designing one must remember that every website is unique in its own way. In their endeavour to stand out, designers make use of the latest trends and imbibe exclusive features like product previews from 360-degree, animation, dynamic search of products and advanced filtering.
Nevertheless, trends are not enough to guarantee a pleasant user experience or greater conversion rates. There are certain trends that can assist in making the ecommerce sites efficient and competitive.
Here an attempt is made to bring forth such features that can help your business grab eyeballs and appreciation online and generate more sales within a limited period of time.

• A Simple, Clean and Modern Design – The first impression is in most cases the last one and in case of your website, it is the first chance that you get to commence your sales process with the consumer. No matter what products you are selling, their essence must be felt without effort. The components must be able to match the corporate style and identity of your site. That is why element customization must be done well.

• Effortless Usage – Simplicity is that goal for any worthy design and for achieving that elegance does not need to be compromised. Studies reveal that more than 75 percent of the consumers place effortless usability as the most vital component while purchasing online. That is why you should emphasise on improving the user experience by providing filters, shopping categories and comparison abilities. Take into account the FAQ information and customer reviews to make things easier and help the buyers decide faster. Thus, you can make sure that the purchasing experience is not a troublesome exercise but a source of sheer delight for the customers.

• Include Detailed Yet Concise Product Information –Visitors must know what they are purchasing from you. So they won’t buy the product if the product information is not provided in a clear and comprehensive manner. That is why you must ensure that all the vital features of the product are presented. But one thing that you need to take care of in this regard is that the users should not have to wade through the paragraphs for discovering the features. You should put the most vital features and then follow them with any added information that relates to the specifics of the products. Just a decent sized product picture and relevant information are sufficient in this case. Overdoing will not help you in customer retention too.

• Mobile-friendly Website – It has been declared by Google that every site must have a version that is mobile-friendly or it will suffer the consequences of poor SEO. What’s more, these days one in every three or four purchases that are accomplished online are executed through mobile. The content of responsive sites automatically adapts to any device that is used for accessing and thus, makes shopping an enjoyable experience for the customers.

• Offer an Easy Checkout Process – One thing that is almost essential without which no ecommerce businesses can thrive happen to be an easy checkout process. Customers do not usually prefer the checkout process to extend over a couple of pages. But that is not possible always. So you can take all the valuable information like the billing and mailing details, shipping option and credit card number all on one page just after the page of order confirmation. Anything else in this regard can make the visitors irritated and leave for another shop. Or they may complete their purchase but will not return the next time they need anything.

The above are some of the essential features that every ecommerce businesses must own to attract more visitors, convert them to customers and retain them in the long run.

Is It Time to Redesign Your Website?

Might you be disappointed with your website, or are you merely bored? Maybe you’ve visited the websites of colleagues and competitors and become ambitious to do a website makeover for your business venture? Before making any changes, first think carefully about your business goals and how your website can encourage and support their realization.

A website provides information about your company’s products and services and communicates to prospects the benefits of doing business with your organization. Older websites are likely to be static, rather than interactive. To update an older site, unfortunately it’s necessary to pay a web developer to make the changes. As a result, static websites often do not reflect much of what’s happening now.

Your job is to develop a website that gives prospects the confidence to work with or buy from you. Everything on your site—text, audio, or visual—must support that purpose.

How is my site under-performing?

Much depends upon the information you’d like your website to convey. Your site can consist of a single page and be an online business card. You could list three or four products and services, a photo, maybe a 3-minute video clip of you in action, plus contact info. That may be sufficient to convince prospects that you are a capable professional worthy of consideration. Or you may prefer a more interactive and engaging site?

In any case, include a current products and services list if you’ve substantively altered—simplified, upgraded, expanded, or eliminated— what you provide. Upload a new photo if the original is three years old or more. Describe how your company can bring value to clients today.

Content marketing

Your blog or newsletter must have a link on the website. Your social media platforms will likewise be accessible there, as will videos, webinars and podcasts that feature you in a substantive role. Many of those will be on the landing page. Another page can feature case studies that help prospects envision how your expertise might help their organization resolve challenges and achieve goals.

Can I accurately measure how prospects respond to my site?

This step might be the key to your website redesign. If you are serious about updating your site, contact an analytics service and sign up to obtain data that will guide the development of your website. There are a number of modestly priced website analytics services available and Google has a level that offers free analytics. Collect three or four months of data before the redesign.

First, you’ll learn the number of monthly visitors the site receives and the pages that are most often visited. Now you’ll know what visitors want to know. You’ll also learn which pages are least often visited and if there are pages that are quickly abandoned for other pages, or seem to cause visitors to exit your site. Ask your developer to build-in analytics or integration features, so that data will be yours at no extra charge, post-upgrade.

Is the site mobile-friendly?

I write or edit three monthly newsletters and the analytics for each consistently show that about 50% of readers use mobile devices to read. The other half use either desk models or laptops. Don’t frustrate your visitors. Optimized for mobile. Both interactive and static websites can be mobile optimized.

How’s the technology?

Recently, I met a truly brilliant MIT educated web developer named Al. He showed me the site of a nationally known not-for-profit organization that on its website has an inoperable “donate now” button on the landing page. It’s imperative that all links and buttons on your website perform as intended, on all types of devices. Audio features must produce sound; videos must play; documents must download; e-commerce transactions must be secure.