Monthly Marketing Happenings + a Little Woo for a Change

Those of you who have been around awhile will not be surprised by the last part of that subject line. For years I sprinkled in the non-physical side of my life and highlighted the mentors from afar that I follow and how they’ve impacted me. I’ve always honored my intuition – in work and life – and feel pulled more into that space every day.

Rest easy if this isn’t your thing; it’s not taking over center stage. But in our quest to stand out, to be seen and heard, I believe it’s a good idea to tap into what makes you uniquely you on the soul side as well as the 3-D you side.

Back to the as-promised marketing content from around the web.

As always, there is at least one Social Media post, starting with this one from MeetEdgar, a social media content management application. It’s not the one I use and that’s a money thing. It’s more than I care to invest at this point but they post great tips and strategy content, and this one gives you a behind-the-scenes look at their Facebook live experiment and how to make the most of that tactic.

Email marketing is still the #1 way to increase engagement and sales.

Most of you reading this have a list that you communicate with. And though you spend time and mental energy, aka anguish, writing what you think is important content you may not get the open rates you think you deserve.

This article on Forbes.com by Forbes staffers has a short list of 5 ways to increase open rates.

Tired of the same old lead magnet?

Quizzes and assessments are Hot! Interactive is where it’s at and this article from CopyHackers is a tell-all on why, how, and what options there are for creating them. I’m using a platform they didn’t mention called Interact.

Next week I’ll be offering you a chance to take my new quiz and give me feedback, and tell you why I went with them. This is not a short how-to blog post, rather it’s a comprehensive guide to creating a great quiz, which comes after the data proving that it’s worth it. I have it printed out as I work through creating mine.

And now for the Woo.

Caroline Myss is known to some of you I’m sure. If not, and you value an intelligent contribution to the conversation of all things spiritual both far out and more mainstream, then I recommend Caroline. Her sense of humor is razor sharp and she is no BS when it comes to personal responsibility. She has been hosting a series called Reflections for years. The context is living in the world with spirit, mysticism, healing, archetypes and more of those kinds of subjects. As part of the marketing to promote her offer to buy access to all of these live classes, she’s been offering the first session of the a few of the multi-session courses. This one titled Pebbles in the Well, is about getting to know your spirit, its voice, your spiritual needs, and more.

After reading most of her books and listening to hours of her recorded teachings I still have room for more. I hope those of you who make spirit an intentional part of your day enjoy this. Let me know.

I mentioned last week that I was going to do a manifesto webinar and that’s true. Then I thought I’d move it back to do one on sales. You know, that thing that keeps the lights on, the thing that everyone has to master to stay in business? I’d had a few conversations with people who thought that the need for a sales training is greater than need to get that manifesto done. And I almost went there.

Here’s why I’m sticking with the manifesto. Without a clear message you will not master sales nor have successful marketing activities. Doing the manifesto work gives you clarity, confidence, and a better understanding of whom you serve. From there you can take on the world.

Email Marketing Opt-In Forms And Tips

Email marketing is using the power and influence of email. With all of the various ways of communicating including text messaging, the social media channels, and forums, email marketing is about the best way to reach people when they are in their most relaxed state of mind.

Usually when the hardest part of the day is over, or before it has begun, someone will sit down, relax for a while and check their email messages. A nice short message with some niche related content that they might find interesting could get some quality attention from our readers and clicks on our links to our websites.

In this article we’ll discuss:

  • What are Opt-in forms
  • Pop-up forms
  • Single vs Double Opt-in
  • Setting up the form
  • Be mobile friendly
  • Preview before going live

What is an Opt-in form?

An Opt-in Form is a type of consent agreement used online between two or more parties acknowledging an interest in a product or service and authorizing the use of email to contact them with further information. When someone submits an opt-in form, they are giving another person permission to send them content like email newsletters, product sales alerts, and other relevant material.

There are a number of different ways to get your opt-in forms in front of website visitors, for example pop-up forms on the home page, landing pages, product pages, and widgets throughout your website.

Double Opt-in method

This is another small step that requires the visitor to confirm by clicking on a link in an email waiting in their inbox. This added step will reduce the number of sign-ups but will usually increase the quality of those that submit their email address.

Pop-up forms

Pop-up forms are created so that your website visitors and customers can conveniently and easily sign up for your email list. They sometimes can be negatively viewed due to improper usage and be seen as more of a nuisance. I have left many websites because when I’m trying to read a nice post a pop-up(s) keeps popping up!

It’s important to be mindful of your audience which comes to check out some of your quality article content and not to sign up for anything.

Be more subtle with pop-ups and don’t overuse them or repeatedly disturb the viewers as they try to read your article post. When they are used wisely pop-ups can certainly enhance viewer browsing experience and help get more sign-ups and in turn more engagement and potential sales.

Choose the right opt-in

When you’re setting up the autoresponder and creating a pop-up you’ll have a choice to select either single opt-in or double opt-in. As mentioned above the single makes it one easy step for those signing up and the double opt-in will produce a slightly lower number of sign-ups but they will be a more interested group.

Setting up the opt-in form

When setting up the opt-in form let the viewer know what to expect whether it be a pdf, eBook, tutorial video, etc. The purpose and frequency of email contacts can also be stated, daily, weekly, monthly, or occasionally.

An example of a short message could be “Sign-up for product updates in your mailbox” or “Sign up to receive our weekly specials and updates”.

Be mobile friendly

It’s important to optimize the form for mobile users phones. More and more the audience is viewing on a smartphone and pop-ups can be quite annoying and chase away the readers. Most autoresponders are mobile friendly by default so that the audience can easily submit their email addresses to your list from any device.

Use a short form

Don’t use a long subscribe form asking for more viewer information than is necessary as people will shy away from giving away the info or the time to fill out the form. The shorter is always better and if possible an opt-in form just asking for the viewers email address is best used and most responded to.

Test it out – Preview

Be sure to test out or preview your efforts before the opt-in goes live to the audience, making sure that everything is working fine. You can make adjustments as needed to serve the viewing audience with the best experience possible.

Another thing that is very important is to be sure to leave an encouraging, exhorting call-to-action that moves people to finish the sign-up process.

Give a warm welcome

When setting up the autoresponder you can make the viewers first autoresponse a special warm welcome for signing up to your list. A discount or a free gift, video, pdf helps soften the reader’s heart to open your emails. It’s a great idea to get into the habit of thinking ahead so that you don’t run out of content for next week’s mailing.

5 Digital Marketing Mistakes You Commit, You Repent

There is a need to look at the what-should-NOT-be-done side of things as well. This is essential so that you do not fool yourselves into thinking that you are on the right path and keep wasting money without getting an ROI.

When you know that you don’t know something, you can find out. However, when you don’t know that you don’t know, such a situation is risky. Here, is a list from my side to make you aware of some undetectable errors you might commit in your digital marketing pursuit.

1. Promoting Rather than Problem Solving:
Beating your own drum is something that doesn’t go well with the internet-savvy people looking out for any product/services. They are bombarded with promotional information continuously, you don’t want to do the same thing and get lost in the crowd.

Don’t boast about how good your product/services are, tell them how it can help solve their problems. They have come to your site or your ad, looking out for a solution, provide them that and you will hit the bulls-eye.

While it is okay to display your achievements, stage even that to appear more for ‘you-the-customer’ rather than the ‘I-me-myself’ attitude. How? Show client testimonials! And let your audience think if you can solve the problem for your existing clients, then you can for them as well. Be customer-centric, portray your product/services as solutions and see the magic.

2. Relying Heavily on any one Marketing Channel:
Doing this mistake would not only throw your digital marketing budget out of balance, but can reverse slingshot your revenue. You may have implemented many strategies throughout your experience, out of which say one or two may have worked the best.

And its the digital marketing mantra that one should maximize efforts on what works best; relying too much on this mantra could be dangerous. What if this channel suddenly becomes ineffective? What if the organic traffic that you were so proud of drops overnight thanks to the unannounced updates search engines come up with.

Such a repercussion would cause serious damage to your bottom line revenue. Therefore, resist the temptation to pour all the efforts into one channel and create a robust well-rounded multi-channel based marketing strategy.

3. Ignoring some Marketing Channels:
This point is similar to the point above, yet different in the way that it proposes using every channel whenever the time is right for your business. It is understandable that a few channels like pay-per-click might instantly thrust you into the limelight, but you should not ignore the other seemingly slower channels.

While it important to leverage the high-ROI-producing channels at the beginning, at a later stage venturing out into the others should be the aim of your marketing strategy. Invest your due efforts in SEO, no matter how time-consuming. 6 months down the line, when the search engines would start paying you back with relevant traffic, you will thank yourself you did it.

Go social; get your name out there. But, select the social channels carefully. LinkedIn and Twitter works best for B2Bs and the famed Facebook is the go-to channel for B2Cs. As you progress, throw in email marketing into the marketing mix, you will be surprised with its potential.

4. Not Assigning Numbers to Campaign Goals:
“Isn’t this basic”, you may think! Well… we usually deep-dive into the advanced stuff and forget the basics most of times. So, set measurable goals for your campaigns! Say, you want to increase the number of leads generated for a B2B company, set a goal of +20% in a given month, then work towards it.

Don’t just say, I want to increase the leads – that’s just wishful thinking! If you define your goals in terms of numbers is when you’ll be able to scale your efforts, otherwise you’ll keep stepping in all directions without moving an inch ahead.

In addition, remember, you are investing money in your efforts; the person who is carrying out the campaigns doesn’t come free. Moreover, if you are investing money in paid marketing, not setting measurable goals is sure-shot recipe for disaster.

5. Poor Data Interpretation:
If you have ever seen the analytics dashboard, you’ll see how it shows different traffic channels like organic, direct, paid, referral etc. Now, direct traffic interprets into people manually typing in your website’s URL and coming in.

However, you need to make sure that the direct traffic numbers doesn’t consist of your internal employees. Ignoring this would result in data dilution and wrong interpretation of data.

Besides, choosing the wrong metric to define your data could be disastrous. For example, if you have a high ‘pages per visit’ or ‘average visit duration’, you may feel that your customer is spending more time on the site, whereas the reality would be your visitors are not finding what they are looking out for.

In conclusion, the 5 points given above are not about the tips or tricks of digital marketing, but more about its core. If you avoid these, you can make any campaign rock, while extracting the maximum bang for your buck.

Why Is Digital Marketing Essential For Restaurants?

A restaurant is a booming business, and it can give you more business when it is marketed implementing innovative marketing strategies – Digital Marketing. Restaurant and digital marketing? Sounds surprising? You must be wondering how implementing digital marketing can help your restaurant business grow. Gone are the days where businesses used traditional marketing techniques in promoting their brand.

In this digital era; businesses have started adopting various online marketing services to promote and increase their sales. It has been so far successful and one of the most cost-effective ways when compared to the traditional marketing.

Nowadays; customers access restaurant information online furthermore; they do take interest in checking the ambiance, menus and the customer service ratings. To compete you’re your rivals, to grow your customer base and have the wider presence it is essential to implement various Internet marketing strategies and techniques for your restaurant. It will help you with:

1. It helps develop the brand identity

Your restaurant speaks about your brand. Implementing various digital marketing techniques such as every day social media posting, leveraging Facebook ads, putting up blogs on the website can certainly lure the customers in building a loyal customer base. And, this is how it helps in maintaining the brand identity and credibility.

2. It helps you reach more customers

Your majority of the customers are on Facebook, Instagram, and Twitter etc. Implementing online marketing techniques like social media posting on Facebook, Tweeting on Twitter or putting your restaurant pictures on Instagram with small stories can help you reach a wider customer base. Furthermore; it let you be in constant touch through various social media platforms. Engaging your customers through social media which is one form of advertising can help your restaurant name reach more customers.

3. It help improves customer service

Customers who quoted bad reviews; needed more info or just curious to know more on menu side can be easily handled by providing real-time response. This conveys that you care for your customers and their reviews matter which leaves a positive impact on your restaurant business.

4. It lets you beat your rival

With the availability of social media platforms, it has become easier to know about your competitors and their offerings. Digital marketing campaigns will help you leverage your restaurant brand helping in boosting your online presence. This keeps you abreast of your rivals.

5. It increases web traffic

To get more traffic is the most crucial thing for any business and restaurant is no surprise. There are ways to increases your restaurant website traffic such as engaging customers online, live chats, posting videos/photos, offering special discounts and offers and so on. Not only it increases web traffic but, let your customer show how passionate you are about your restaurant.

Digital marketing campaigns have all those potentials to get your restaurant up and running. Leveraging it through the right Internet marketing company can work wonders in boosting online presence and profits.

It all started as a casual suggestion to give writing a try from a friend, but then somewhere down the line she realized that being involved in writing is too good to pass. To gather every tit bit of information and to pour it in a decent form is the essence of her present work being.

Webmaster Tools – Do You Know How They Help?

With so many SEO tools available, the one that is most useful are “Google webmaster tools.” Although, these tools don’t have all the perks that can help in commercial SEO suites, but it offers an array of essential SEO insights. In this post, we are going to shed light on the benefits of webmaster tools.

Let’s dive in

What is Google Webmaster Tools?

These are the logical set of tools designed for webmasters. These tools make communication easier with Google. They tell you how Google sees your website including the adjusting the crawling rate, listing the external and internal links, checking keywords, and click-through-rate.

How to get started?

No rocket science here! To use these tools, you need to register yourself first. After registering, you need to cross over the verification process. To verify ownership, you can follow any of these instructions-

Download an HTML file and then add root directory to your site

· Add HTML tag above your homepage

· Verify via Google Analytics

· You can choose any of these methods in order to get started with Google webmaster tools.

Easy to use

Yes, using Google webmaster tools are so easy. After verification, and getting a code from Google, you need to place it on your site. After successfully login, you can see a dashboard and from there you can access different sections such as Sitemaps, Keywords, Crawl errors, and your site.

Benefits of Webmaster Tools

· It enables you to access useful data and metrics of your marketing campaign.

· It optimizes your SEO keywords by delivering based on most searched keywords of a specific industry. These can be used for both outbound and inbound SEO marketing.

· It provides you a better vision related to the crawling and indexation movements according to your website’s search engine algorithm.

· It enables you to use analytic data related to outgoing and incoming links to your web pages and improves your link building campaign as well.

Features of Webmaster Tools

Website owners often use these tools to monitor, diagnose and optimize their website. These are really very useful tools used for Search Engine Optimization, as they give an overview to the site owner regarding the complete SEO data, including crawl errors, keywords, etc.

Even if you are looking for the actual overview of your website, then these tools are good to go with. You can sign it for FREE and after verification, you can see all the information about your website.

Whether you own a big eCommerce or a small site, the webmaster tools can help you a lot. These not only help in enhancing page rank of your site but also letting you know where your site lacks.