How Social Media Is Ruining Lives

Technology has lead the human race on such a unique path. A path to greatness and success. A path to do things that are unimaginable. Computers, a piece of technology that is incredibly difficult to live without in this day in age. Almost the entire planet has internet access or access to some form of computer. With that one can access all the information a person could ever want.

Within the last 20 years, social media has become one of the most powerful networking tools a person could have. Many people become famous and have careers solely based off their social media standing or business they chose to make using it. There are many amazing reasons to have social media and to use it for personal gain, but the issue lies in how people are beginning to view others and themselves. Some of the most popular social media platforms include Instagram, Facebook, Twitter, and Snapchat. The start of most of these platforms was a simple one, connect people in different ways. Connect family members and friends and share an experience with them all. Of course, came the celebrities in which many people wanted to follow or even become and that is where the problem lied. People became so infatuated with the attention that those people were receiving and compared it to their own. This was not as big as a problem 10 years ago as it is today. Many young adults look up to these celebrities and copy every aspect of their lives down to the dictation. This not only impacts how they socialize but their view of the world.

Most teens and young adults spend more time on their phones and on social media concerned about what is happening and living a life that is not theirs. In the end, this leads to more people becoming socially inept and having difficulties exploring and experience the outside world. Of course, there are many who choose to have jobs based on social media, but not connecting with people face to face leads to many social issues and even depression. It also heavily impacts relationships and how it can consume two people. Many young couples never last or have severe complications, because of media depicting a relationship that seems all too perfect. When in reality each relationship has their issues, just like each person has their own set of issues whether or not they choose to accept those issues is their choice.

Another issue at hand is how many people determine their self-worth based off how many people follow them on these platforms or based off how many likes they get, and if they do not get a certain amount it can make them feel worthless. Now, this is not with every person who has social media or who uses social media, but more and more it can be seen that the young adults are having more issues later on in life, because of this.

Social media usage should be heavily reduced especially in teens and young adults who are still experiencing life and learning through those experiences.Yes, it can lead to many opportunities and it does without a doubt, but it has become extremely volatile and destructive to the human pysche, that we as people must ask ourselves. Is it truly worth it?

How Facebook Ads Help Local Businesses

Advertising on Facebook is beneficial for any business, it helps you get yourself out there and interact with your target market. Moreover, it helps makes establishing a relationship with your customers easier than ever. As for local businesses with local customers in mind, it presents its own particular perks.

Here’s What They Are

Geographic Targeting Options

The ultimate goal of any campaign is conversion, and showing up on the feeds of the right people is the best way to do that. When you place an ad on Facebook, they let you modify your targeting to users around your area. Interested users who may have not heard of you make for a great match.

Since these users are actually able to visit your location (provided that info as to your location, store hours, etc. are complete, of course), you’re basically leading them right to your door.

You Can Make Use of Events

Got an upcoming sale or giveaway? Home showing? Or maybe you plan on setting up an event that ties with your products/services? These are great ways to promote your brand, and by utilizing Facebook’s Events feature and inputting your information, you can actually go and show up on local users’ Events feed.

Facebook shows users events based on their location and interests, so there are greater chances that they’ll be interested in your event. Also, once they click that “Interested” or “Going” option, Facebook reminds users of the event regularly, so you won’t have to worry about them forgetting.

Identification With the Local Culture

One major edge that local businesses have over larger corporations is their identification with locals. From homegrown restaurants to local service shops, local businesses get what the locals (aka their market) are like and what best sways them.

With that, incorporating local idiosyncrasies, like traditions and quirks, food specialties, or even recognizable locals are a great way to create an impression on your target market. It’s a great way to make them see that you’re not just a business, but that you’re one of them.

Helps You Cultivate Your Relationship With Locals

“Local favorites” are referred to as such because they’ve become a go-to solution that’s not only convenient, but well worth it as well. Such establishments and services that have gained the loyalty of their customers should find ways to maintain and encourage that relationship. What better way than with active social media pages, right?

Placing an ad on one of the most widely used social media platforms allows comments, messages, photo tags – all great ways to check in on how your customers are enjoying your business. More importantly, it allows you to actually speak to them in the space where they’re most comfortable.

Facebook ads should definitely be a staple in every local business’s marketing efforts. Not only does it help you build a relationship with your customers, but helps the relationships flourish as well. Given its importance, placing your Facebook ads needs to a reliable Facebook ads service company is a must. Remember: any campaign is only as good as the people behind it, so much sure you invest in the right team.

Social Media Aggregator and Its Uses

A social media aggregator is an elegant tool, which brushes away your marketing and advertisement anguishes and saves time, money and professional energies greatly.

Social media aggregators as their name suggests, bring together or pulls public content such as photos, videos, stories from multiple social platforms such as Facebook, Twitter, YouTube, Instagram, Pinterest and more. This aggregated content is pulled into one gallery and display together and exhibited in vivid themes and styles.

What does an Aggregator do?

A social media aggregator tool allows the user to pull own created content along with customer-generated content, (also known as UGC) together and display it all on a display board/digital signage or embed on a website.

Where can you use it?

Brands and businesses can choose to display this aggregated social feed in various forms. This feed can be added to the Facebook page or the brand website or on a microsite. It can easily be displayed on a social wall at events equally.

Social walls in light of the social media aggregator tool work excellently well. The tool pulls a cumulated feed from a particular hashtag and streamlines social feeds onto the display of the social wall. Such social walls can be used by different kinds of brand and businesses and can be installed at several events – conferences, meetings, product launches, weddings, brand activations etc.

Social walls are best filled with user-generated content and nothing provides content better than the social audience themselves. Audience defines the trend themselves and creates some of the most engaging posts for the brand to utilize for marketing. Usage of UGC by the brand also strengthens the brand-user relationship.

Not just UGC, but more

Social aggregators are tools which help a brand to achieve more than just user-generated content. In today’s time where brands and businesses face cut-throat competition on social media and retail markets for ‘attracting’ the customer, a brand has got to stand out in some way.

Today, the audience is highly interactive on social platforms, and the same also holds true for audience-brand interaction. Brands here must capitalize on using social aggregators to launch exciting campaigns, Q&As, contests, polls etc. on social platforms to engage its audience impeccably.

All brands have to strategize on is creating a meaningful and exciting campaign or contest for its audience where rewards/vouchers can be promised or prizes of other nature, e.g. meet a celebrity or a famous MUA etc. Such contests must be introduced with a specific hashtag and the audience must be requested to submit entries or participate by sending social submissions by using the hashtag.

This way, a brand has twin benefits. First, it launches its own campaign to engage the audience, and second, the brand is bound to receive a profuse amount of authentic user content from its own customers (UGC).

Alice Lankester, CMO of friend2friend puts the mix of user-generated content and adoption of it by brands in the best way we can image – “Using ‘authentic’ fan-created content that is dynamic and fresh is way more conversational and interesting than just relying on brand-created content”.

This sums up how social media aggregators are changing market strategizing and social media branding.

Email Marketing Opt-In Forms And Tips

Email marketing is using the power and influence of email. With all of the various ways of communicating including text messaging, the social media channels, and forums, email marketing is about the best way to reach people when they are in their most relaxed state of mind.

Usually when the hardest part of the day is over, or before it has begun, someone will sit down, relax for a while and check their email messages. A nice short message with some niche related content that they might find interesting could get some quality attention from our readers and clicks on our links to our websites.

In this article we’ll discuss:

  • What are Opt-in forms
  • Pop-up forms
  • Single vs Double Opt-in
  • Setting up the form
  • Be mobile friendly
  • Preview before going live

What is an Opt-in form?

An Opt-in Form is a type of consent agreement used online between two or more parties acknowledging an interest in a product or service and authorizing the use of email to contact them with further information. When someone submits an opt-in form, they are giving another person permission to send them content like email newsletters, product sales alerts, and other relevant material.

There are a number of different ways to get your opt-in forms in front of website visitors, for example pop-up forms on the home page, landing pages, product pages, and widgets throughout your website.

Double Opt-in method

This is another small step that requires the visitor to confirm by clicking on a link in an email waiting in their inbox. This added step will reduce the number of sign-ups but will usually increase the quality of those that submit their email address.

Pop-up forms

Pop-up forms are created so that your website visitors and customers can conveniently and easily sign up for your email list. They sometimes can be negatively viewed due to improper usage and be seen as more of a nuisance. I have left many websites because when I’m trying to read a nice post a pop-up(s) keeps popping up!

It’s important to be mindful of your audience which comes to check out some of your quality article content and not to sign up for anything.

Be more subtle with pop-ups and don’t overuse them or repeatedly disturb the viewers as they try to read your article post. When they are used wisely pop-ups can certainly enhance viewer browsing experience and help get more sign-ups and in turn more engagement and potential sales.

Choose the right opt-in

When you’re setting up the autoresponder and creating a pop-up you’ll have a choice to select either single opt-in or double opt-in. As mentioned above the single makes it one easy step for those signing up and the double opt-in will produce a slightly lower number of sign-ups but they will be a more interested group.

Setting up the opt-in form

When setting up the opt-in form let the viewer know what to expect whether it be a pdf, eBook, tutorial video, etc. The purpose and frequency of email contacts can also be stated, daily, weekly, monthly, or occasionally.

An example of a short message could be “Sign-up for product updates in your mailbox” or “Sign up to receive our weekly specials and updates”.

Be mobile friendly

It’s important to optimize the form for mobile users phones. More and more the audience is viewing on a smartphone and pop-ups can be quite annoying and chase away the readers. Most autoresponders are mobile friendly by default so that the audience can easily submit their email addresses to your list from any device.

Use a short form

Don’t use a long subscribe form asking for more viewer information than is necessary as people will shy away from giving away the info or the time to fill out the form. The shorter is always better and if possible an opt-in form just asking for the viewers email address is best used and most responded to.

Test it out – Preview

Be sure to test out or preview your efforts before the opt-in goes live to the audience, making sure that everything is working fine. You can make adjustments as needed to serve the viewing audience with the best experience possible.

Another thing that is very important is to be sure to leave an encouraging, exhorting call-to-action that moves people to finish the sign-up process.

Give a warm welcome

When setting up the autoresponder you can make the viewers first autoresponse a special warm welcome for signing up to your list. A discount or a free gift, video, pdf helps soften the reader’s heart to open your emails. It’s a great idea to get into the habit of thinking ahead so that you don’t run out of content for next week’s mailing.

Advantages of Buying an Existing Website

Why create a new e-commerce business from scratch when you can buy an established website which is already successful. Such established websites can be a smart move for those who are looking out for an assured income from day one.

Here are some amazing advantages of buying an established website online: –

1. You will have to do less hard work as someone else has already done for you!

Since you are thinking of buying an established business online, you can simply erase the responsibility of designing or coding the website to get started with the business. You can revamp the acquired website whenever you want, it is not mandatory to do it immediately as it still makes sales. You will not have to pay anything from your pocket as you will start getting cash flow from the first day if you are opting for an existing website.

2. It’s okay if you have a limited knowledge.

It is the best way to own and run an existing business rather than building a website, especially when you are an all-rounder or expert in various required skills. It’ll be a great idea to take advantage of someone who wants to sell the website instead of spending effort, time and money on creating the entire set up from scratch.

3. Existing websites have consistent traffic.

Most of the existing website will get traffic majorly from SEO rankings, Social media, or old Marketing campaign. With the help of some marketing skills, you can easily monetize the existing traffic that you are getting on the website without any effort.

4. An established website has a customer database.

Generating a customer database with potential customers can be difficult and time-consuming as well. Those websites that are doing well will have a ready-to-use customer list. Once you acquire the ownership of the existing business, you will be provided with the access to the lists of customers so that you can contact your customers directly in case of deals, offers, and promotions.

5. An established website offers revenue from the first day.

We all are aware of the fact that there is no instant success in any new business. However, it can be quite profitable if you are buying a website that will offer revenue from the very first day. Here you will only have to focus on how you can expand the business while accelerating the flow of income.

 

4 Practical Benefits Of Using An SEO Expert

An online presence is essential for any modern business that wants to get noticed. In addition to having a well-designed website that has high-quality and engaging content, the website must be well optimized. The proper use of SEO is necessary to make sure a website gets listed high in the search engine results for the most desirable keywords and phrases. In many situations it can benefit to pass this type of work to an expert who has the proper knowledge and know-how to get the website ranked on the first page in the shortest time.

Let’s take a look at four benefits of making use of an SEO expert:

Use proven techniques

The SEO expert is certain to stay up-to-date with the latest industry news and techniques to make sure a website is optimized to achieve the best results. This industry is very dynamic with constantly changing ranking criteria and formulas that must be understood. Also, the major search engines often update their ranking algorithms, so it is always important to know and use the latest safe techniques to help the website rank.

Invest proper time

Performing regular SEO to a website can be a time-consuming process. If this work is passed to the experts, they will be able to invest enough time to ensure the website gets the right exposure for the chosen keywords. With proper SEO in place, it is possible to rank for a lot more relevant keywords that will make it possible to compete more effectively with the closest rivals.

Increase the income

Any website that is well optimized is in a better position to generate more income for a business. Ranking high in the search engines is especially important for those businesses that solely operate online. If the website isn’t given enough help to get well ranked, it will likely perform with poor results. An SEO expert will be more effective at getting a combination of low and high competition keywords well listed to ensure brisk business is possible.

Also, if a website if ranked high in the search engines, there will be less need to use paid advertisement to reach the target audience, which can help to save a lot of money over the long-term.

Focus on the primary business

The ability to rely on the expertise of an SEO expert means that you can free up your own time to be more productive. Simply outsourcing certain parts of the business that can easily be taken on by others will take away a lot of stress and leave you to concentrate on areas that demand the most attention.

The Basic Facts of Web Design For Online Business

Designing a suitable website plays an extremely crucial part in promoting your online business on a professional level. Possessing a website which also appears good on a smartphone or tablet is vital to continue to keep your company competitive. To do this, your website should be clean, with simple navigation, and a look and feel that’s simple to follow for an improved user experience.

Website design needs a lot of creativity. An appealing design of the site is the secret, which will bring in lots of possible clients. An excellent site design can take your organization graph to new heights. It’s a neat compact design that may fit even in little spaces and is made entirely in the United States, to guarantee quality and support.

Since you’ll be leaving the designing of your website to a company, choose a web design company who employs the newest technology to keep your website on top of the competition. Apart from that you could also locate a great company which could offer security solutions for your business enterprise.

Without this, another business will quickly replace your business. While you’re looking for the web design company that is most suitable for you, do not fail to review about the organization’s name, reputation and company policies. It’s often hard to secure a web design company with expertise in excellent ecommerce programming, it isn’t impossible. So now you’ve found one of the best ecommerce website design firms.

The websites are created quite user friendly. The websites are completely designed and developed using WordPress or similar CMS platform and it is the ideal platform inside this arena. Submitting to business directories increase your small business site’s search engine optimization (search engine optimization), meaning that it’s going to be simpler for customers to discover your business through search engines.

If you would like your site to perform and generate leads for increased sales, your company will need far more than merely a site. If you own a site but not satisfied then it is possible to get help from reputed web design firm to get rid of same. The intriguing part about this site is it does not really comply with the tides of the fashion world, but instead intends to earn a mark of its own. It’s through getting your own site. You can do all these by getting your own website which works.

Your site is a direct reflection of your online business. Whenever your website is ready and accessible seamlessly across different mobile devices, then your website become greater engagement medium and a greater rate of retention. Not only does this increase your small business website’s SEO, in addition, it keeps people interested in your company by giving them fresh content to view on a regular basis. Submitting to local small business directories is another great way to market your small business website.

Each website is customized to their requirements. Many companies websites have a bad position in search engine rankings, or might not be listed at all because they don’t understand how search engines work. Furthermore, maintaining your site content relays the message that you’re keeping your company techniques updated and keeps your small business image polished, in turn winning over new customers.

Imagine having your customers see your site, simply to discover that parts of your site are broken. To attain success, a website ought to be designed under the umbrella of one team. Your website is optimized for search engines to ensure it is simple for your clients to find you. In the modern technology-driven world, your website is often the very first impression of your company and have to capture the user’s attention instantly. A website, with fast and straightforward location search, was also a necessity for local business.

Here’s How You Should Choose Your Web Host for Business

Setting up a website is daunting. As if designing and tweaking your website isn’t enough, choosing the right web hosting provider can be a real headache.

In today’s competitive market, many hosting providers offer different types of services and packages, leaving you bombarded. It can either be an expensive mistake or an investment. The latter is much more enticing, so we have compiled some factors you have to consider in order to make an investment of a lifetime.

The Right Web Hosting Package 

Choosing the cheapest package can be tempting, especially when you’re just setting up your website or business. If you are checking various service provider, then you’ll know that these packages are everywhere! However, you should reconsider. The cheapest hosting might cost you even more down the line, for it might exclude necessary features, causing you to shed ka-ching for other services. Unless, of course, if they offer the right package at an affordable price. Then, give it a go!

To start, make sure that your package includes: 50 – 100 domains, basic web statistics support for every domain, private email address, email protection, one click apps, latest PHP and MySQL, 24/7 technical support, 24/7 site monitoring and guarantees 99.9% server uptime.

Anything else added may be unnecessary for a growing businesses, for it may add to the cost. However, some features may be included that add benefits rather than an empty pocket. If your host provides file backup, DDoS protection, web tracking, and 24/7 site monitoring then you are in good hands.

Usability of the Service 

The right host should have a cPanel, Plesk, or ISPConfig. These allow you to set up and customise your website without using FTP (file transfer protocol). This is ideal for startups who want technical freedom. If you are unlikely to code or tinker with your site manually, then this is for you.

Bandwidth Limits 

Bandwidth Limit is the amount of data transferred to a user’s browser from your server. A visit to your site means bandwidth usage. This should be the least of your problems, given that bandwidth usage signals that your website or business is doing well.

On your end, make sure that your host provides unmetered or unlimited bandwidth on shared hosting packages and high bandwidth that is unlikely to be exceeded for the dedicated server.

Storage Capacity 

Hosting packages have webspace limit. In this case, you will have to carefully consider your future needs and requirements before you make the choice. You don’t want to run out of storage, or waste money buying storage you will never need. For a small business that runs nothing but a website, you don’t need a huge webspace. However, if you want to run powerful applications or collect enormous amounts of data, then you certainly need massive space.

Multiple Services 

When you started growing, your business needs grow. In this case, your provider should have multiple services offered other than web hosting to save you a headache. These services may add up on your monthly bill, but it saves a lot of hassle and time.

Who would want to Google another service provider, rather than reaping the benefits of their success, spending time cruising the Pacific, beach bumming or catching up on your favourite Netflix show? No one.

Easy Tips and Tricks to Follow While Choosing Your Domain Name

If you are considering to start your own website, then choosing a perfect domain name for it is a vital task. There are many web hosting companies offering great choices that can make your task easy, but selecting the best one that suits your business is the one thing that you should do. But the question is how can you select the right domain name and its extension. If you get it wrong, then it can of course be a hassle to switch later on without affecting your search rankings and brand. This is why it is extremely important to choose the best domain name and get registered.

Here in this article, we will discuss some of the most important tips for selecting the best domain name. Since having the right address can make a big difference, similarly your domain is the first impression that your visitors have when they see your content, branding and layout.

The extension: While choosing your domain name, you have the choice to register with hundreds of top level domain extensions:

• TLDs: The top level domains include the.com, .net, .int, .gov, .edu, .org and etc. among all of these only some of them are available for general purpose use, and.com is by far the most important and best one.

• ccTLDs: this include many country code top level domains that include.au (Australia), .cn (China), .in (India), .jp (Japan), .ph (Philippines), and .UK (United Kingdom).

• gTLDs: there are also specific generic top level domains, but their use are not yet very popular and this includes.accountants, .agency, .city, . digital, .photography and.social.

Choose words that are short and easy to type: Lengthy words in the domain names can be difficult to remember as well as type. In the world of ultrafast internet, if your customer slows down due to typing and frequently misspelled words, then they will surely lose patience and go somewhere else.

Avoid cute names and abbreviations: Don’t use shorteners like 2U or 4U in your domains. Since they look unprofessional and are also hard to remember, your visitors will find it difficult. Look for domain names that visitors can easily recall and it also reflects your company’s brand message.

Don’t choose words with double meaning: There are many organizations that have bought domain names from web hosting companies without even realizing that if the space or any capital letter is removed it becomes inappropriate. It may also happen that the result is just the opposite of what your company portrays. So, make sure that the domain doesn’t hamper your business’s brand name.

Use keywords: Business owners are aware that it is important to use keywords on the web pages and posts to optimize them for the search engines. It is a good idea to use keywords in the domain name also as this will help the search engines to discover your website’s relevance and readers will also get an idea about the site.

Avoid using hyphens or numbers: It is good it avoid both hyphens and numbers in your domain name. Since they can really be a burden to type and creates a lot of confusion, it is better not to use. A hyphen should only be used to prevent your domain from sounding inappropriate. With numbers also, it is difficult to remember and often people may type the wrong number and get irritated when the URL doesn’t work.

Avoid trademark problems: Once you have decided on the name of your site, ensure that you are not violating another company’s trademark. To check, you can do a search before registering as it could kill a great website because of your action. And in case if you need to include some big product name, then review their terms and conditions as most of them do not allow their name to be a part of anyone’s domain.

5 Digital Marketing Mistakes You Commit, You Repent

There is a need to look at the what-should-NOT-be-done side of things as well. This is essential so that you do not fool yourselves into thinking that you are on the right path and keep wasting money without getting an ROI.

When you know that you don’t know something, you can find out. However, when you don’t know that you don’t know, such a situation is risky. Here, is a list from my side to make you aware of some undetectable errors you might commit in your digital marketing pursuit.

1. Promoting Rather than Problem Solving:
Beating your own drum is something that doesn’t go well with the internet-savvy people looking out for any product/services. They are bombarded with promotional information continuously, you don’t want to do the same thing and get lost in the crowd.

Don’t boast about how good your product/services are, tell them how it can help solve their problems. They have come to your site or your ad, looking out for a solution, provide them that and you will hit the bulls-eye.

While it is okay to display your achievements, stage even that to appear more for ‘you-the-customer’ rather than the ‘I-me-myself’ attitude. How? Show client testimonials! And let your audience think if you can solve the problem for your existing clients, then you can for them as well. Be customer-centric, portray your product/services as solutions and see the magic.

2. Relying Heavily on any one Marketing Channel:
Doing this mistake would not only throw your digital marketing budget out of balance, but can reverse slingshot your revenue. You may have implemented many strategies throughout your experience, out of which say one or two may have worked the best.

And its the digital marketing mantra that one should maximize efforts on what works best; relying too much on this mantra could be dangerous. What if this channel suddenly becomes ineffective? What if the organic traffic that you were so proud of drops overnight thanks to the unannounced updates search engines come up with.

Such a repercussion would cause serious damage to your bottom line revenue. Therefore, resist the temptation to pour all the efforts into one channel and create a robust well-rounded multi-channel based marketing strategy.

3. Ignoring some Marketing Channels:
This point is similar to the point above, yet different in the way that it proposes using every channel whenever the time is right for your business. It is understandable that a few channels like pay-per-click might instantly thrust you into the limelight, but you should not ignore the other seemingly slower channels.

While it important to leverage the high-ROI-producing channels at the beginning, at a later stage venturing out into the others should be the aim of your marketing strategy. Invest your due efforts in SEO, no matter how time-consuming. 6 months down the line, when the search engines would start paying you back with relevant traffic, you will thank yourself you did it.

Go social; get your name out there. But, select the social channels carefully. LinkedIn and Twitter works best for B2Bs and the famed Facebook is the go-to channel for B2Cs. As you progress, throw in email marketing into the marketing mix, you will be surprised with its potential.

4. Not Assigning Numbers to Campaign Goals:
“Isn’t this basic”, you may think! Well… we usually deep-dive into the advanced stuff and forget the basics most of times. So, set measurable goals for your campaigns! Say, you want to increase the number of leads generated for a B2B company, set a goal of +20% in a given month, then work towards it.

Don’t just say, I want to increase the leads – that’s just wishful thinking! If you define your goals in terms of numbers is when you’ll be able to scale your efforts, otherwise you’ll keep stepping in all directions without moving an inch ahead.

In addition, remember, you are investing money in your efforts; the person who is carrying out the campaigns doesn’t come free. Moreover, if you are investing money in paid marketing, not setting measurable goals is sure-shot recipe for disaster.

5. Poor Data Interpretation:
If you have ever seen the analytics dashboard, you’ll see how it shows different traffic channels like organic, direct, paid, referral etc. Now, direct traffic interprets into people manually typing in your website’s URL and coming in.

However, you need to make sure that the direct traffic numbers doesn’t consist of your internal employees. Ignoring this would result in data dilution and wrong interpretation of data.

Besides, choosing the wrong metric to define your data could be disastrous. For example, if you have a high ‘pages per visit’ or ‘average visit duration’, you may feel that your customer is spending more time on the site, whereas the reality would be your visitors are not finding what they are looking out for.

In conclusion, the 5 points given above are not about the tips or tricks of digital marketing, but more about its core. If you avoid these, you can make any campaign rock, while extracting the maximum bang for your buck.