Advertising on Facebook is beneficial for any business, it helps you get yourself out there and interact with your target market. Moreover, it helps makes establishing a relationship with your customers easier than ever. As for local businesses with local customers in mind, it presents its own particular perks.
Here’s What They Are
Geographic Targeting Options
The ultimate goal of any campaign is conversion, and showing up on the feeds of the right people is the best way to do that. When you place an ad on Facebook, they let you modify your targeting to users around your area. Interested users who may have not heard of you make for a great match.
Since these users are actually able to visit your location (provided that info as to your location, store hours, etc. are complete, of course), you’re basically leading them right to your door.
You Can Make Use of Events
Got an upcoming sale or giveaway? Home showing? Or maybe you plan on setting up an event that ties with your products/services? These are great ways to promote your brand, and by utilizing Facebook’s Events feature and inputting your information, you can actually go and show up on local users’ Events feed.
Facebook shows users events based on their location and interests, so there are greater chances that they’ll be interested in your event. Also, once they click that “Interested” or “Going” option, Facebook reminds users of the event regularly, so you won’t have to worry about them forgetting.
Identification With the Local Culture
One major edge that local businesses have over larger corporations is their identification with locals. From homegrown restaurants to local service shops, local businesses get what the locals (aka their market) are like and what best sways them.
With that, incorporating local idiosyncrasies, like traditions and quirks, food specialties, or even recognizable locals are a great way to create an impression on your target market. It’s a great way to make them see that you’re not just a business, but that you’re one of them.
Helps You Cultivate Your Relationship With Locals
“Local favorites” are referred to as such because they’ve become a go-to solution that’s not only convenient, but well worth it as well. Such establishments and services that have gained the loyalty of their customers should find ways to maintain and encourage that relationship. What better way than with active social media pages, right?
Placing an ad on one of the most widely used social media platforms allows comments, messages, photo tags – all great ways to check in on how your customers are enjoying your business. More importantly, it allows you to actually speak to them in the space where they’re most comfortable.
Facebook ads should definitely be a staple in every local business’s marketing efforts. Not only does it help you build a relationship with your customers, but helps the relationships flourish as well. Given its importance, placing your Facebook ads needs to a reliable Facebook ads service company is a must. Remember: any campaign is only as good as the people behind it, so much sure you invest in the right team.