5 Digital Marketing Mistakes You Commit, You Repent

There is a need to look at the what-should-NOT-be-done side of things as well. This is essential so that you do not fool yourselves into thinking that you are on the right path and keep wasting money without getting an ROI.

When you know that you don’t know something, you can find out. However, when you don’t know that you don’t know, such a situation is risky. Here, is a list from my side to make you aware of some undetectable errors you might commit in your digital marketing pursuit.

1. Promoting Rather than Problem Solving:
Beating your own drum is something that doesn’t go well with the internet-savvy people looking out for any product/services. They are bombarded with promotional information continuously, you don’t want to do the same thing and get lost in the crowd.

Don’t boast about how good your product/services are, tell them how it can help solve their problems. They have come to your site or your ad, looking out for a solution, provide them that and you will hit the bulls-eye.

While it is okay to display your achievements, stage even that to appear more for ‘you-the-customer’ rather than the ‘I-me-myself’ attitude. How? Show client testimonials! And let your audience think if you can solve the problem for your existing clients, then you can for them as well. Be customer-centric, portray your product/services as solutions and see the magic.

2. Relying Heavily on any one Marketing Channel:
Doing this mistake would not only throw your digital marketing budget out of balance, but can reverse slingshot your revenue. You may have implemented many strategies throughout your experience, out of which say one or two may have worked the best.

And its the digital marketing mantra that one should maximize efforts on what works best; relying too much on this mantra could be dangerous. What if this channel suddenly becomes ineffective? What if the organic traffic that you were so proud of drops overnight thanks to the unannounced updates search engines come up with.

Such a repercussion would cause serious damage to your bottom line revenue. Therefore, resist the temptation to pour all the efforts into one channel and create a robust well-rounded multi-channel based marketing strategy.

3. Ignoring some Marketing Channels:
This point is similar to the point above, yet different in the way that it proposes using every channel whenever the time is right for your business. It is understandable that a few channels like pay-per-click might instantly thrust you into the limelight, but you should not ignore the other seemingly slower channels.

While it important to leverage the high-ROI-producing channels at the beginning, at a later stage venturing out into the others should be the aim of your marketing strategy. Invest your due efforts in SEO, no matter how time-consuming. 6 months down the line, when the search engines would start paying you back with relevant traffic, you will thank yourself you did it.

Go social; get your name out there. But, select the social channels carefully. LinkedIn and Twitter works best for B2Bs and the famed Facebook is the go-to channel for B2Cs. As you progress, throw in email marketing into the marketing mix, you will be surprised with its potential.

4. Not Assigning Numbers to Campaign Goals:
“Isn’t this basic”, you may think! Well… we usually deep-dive into the advanced stuff and forget the basics most of times. So, set measurable goals for your campaigns! Say, you want to increase the number of leads generated for a B2B company, set a goal of +20% in a given month, then work towards it.

Don’t just say, I want to increase the leads – that’s just wishful thinking! If you define your goals in terms of numbers is when you’ll be able to scale your efforts, otherwise you’ll keep stepping in all directions without moving an inch ahead.

In addition, remember, you are investing money in your efforts; the person who is carrying out the campaigns doesn’t come free. Moreover, if you are investing money in paid marketing, not setting measurable goals is sure-shot recipe for disaster.

5. Poor Data Interpretation:
If you have ever seen the analytics dashboard, you’ll see how it shows different traffic channels like organic, direct, paid, referral etc. Now, direct traffic interprets into people manually typing in your website’s URL and coming in.

However, you need to make sure that the direct traffic numbers doesn’t consist of your internal employees. Ignoring this would result in data dilution and wrong interpretation of data.

Besides, choosing the wrong metric to define your data could be disastrous. For example, if you have a high ‘pages per visit’ or ‘average visit duration’, you may feel that your customer is spending more time on the site, whereas the reality would be your visitors are not finding what they are looking out for.

In conclusion, the 5 points given above are not about the tips or tricks of digital marketing, but more about its core. If you avoid these, you can make any campaign rock, while extracting the maximum bang for your buck.

Why Is Digital Marketing Essential For Restaurants?

A restaurant is a booming business, and it can give you more business when it is marketed implementing innovative marketing strategies – Digital Marketing. Restaurant and digital marketing? Sounds surprising? You must be wondering how implementing digital marketing can help your restaurant business grow. Gone are the days where businesses used traditional marketing techniques in promoting their brand.

In this digital era; businesses have started adopting various online marketing services to promote and increase their sales. It has been so far successful and one of the most cost-effective ways when compared to the traditional marketing.

Nowadays; customers access restaurant information online furthermore; they do take interest in checking the ambiance, menus and the customer service ratings. To compete you’re your rivals, to grow your customer base and have the wider presence it is essential to implement various Internet marketing strategies and techniques for your restaurant. It will help you with:

1. It helps develop the brand identity

Your restaurant speaks about your brand. Implementing various digital marketing techniques such as every day social media posting, leveraging Facebook ads, putting up blogs on the website can certainly lure the customers in building a loyal customer base. And, this is how it helps in maintaining the brand identity and credibility.

2. It helps you reach more customers

Your majority of the customers are on Facebook, Instagram, and Twitter etc. Implementing online marketing techniques like social media posting on Facebook, Tweeting on Twitter or putting your restaurant pictures on Instagram with small stories can help you reach a wider customer base. Furthermore; it let you be in constant touch through various social media platforms. Engaging your customers through social media which is one form of advertising can help your restaurant name reach more customers.

3. It help improves customer service

Customers who quoted bad reviews; needed more info or just curious to know more on menu side can be easily handled by providing real-time response. This conveys that you care for your customers and their reviews matter which leaves a positive impact on your restaurant business.

4. It lets you beat your rival

With the availability of social media platforms, it has become easier to know about your competitors and their offerings. Digital marketing campaigns will help you leverage your restaurant brand helping in boosting your online presence. This keeps you abreast of your rivals.

5. It increases web traffic

To get more traffic is the most crucial thing for any business and restaurant is no surprise. There are ways to increases your restaurant website traffic such as engaging customers online, live chats, posting videos/photos, offering special discounts and offers and so on. Not only it increases web traffic but, let your customer show how passionate you are about your restaurant.

Digital marketing campaigns have all those potentials to get your restaurant up and running. Leveraging it through the right Internet marketing company can work wonders in boosting online presence and profits.

It all started as a casual suggestion to give writing a try from a friend, but then somewhere down the line she realized that being involved in writing is too good to pass. To gather every tit bit of information and to pour it in a decent form is the essence of her present work being.

Does Your Website Need a Content Makeover?

Businesses adapt and change as they grow and often these changes are overlooked on their website.

While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to respond to user behaviour.

It may not be a new service but a new goal for your business. Take stock of your goals and see if they’re reflected in your current content.

A content makeover isn’t the same as a new website.

You’ll be keeping your same CMS and theme and working on what is displayed and how users find it.

Keep reading for the specific areas to pay attention to when evaluating your website and determining it’s need for a content makeover.

Install Google Analytics

When your website was first created, Google Analytics may not have been installed in order to assess its performance. Now that your site is running, it’s a good time to get that code in there. If you need help with that just let us know in the comments or contact us directly and we’ll make sure you have Google’s free analytics running properly.

Having this analytical data is a great way to start a content makeover. Within that data you will be able to see how your users used your website. This can really change your focus and show you what users see value in.

Analyze Social Media Data

Another great spot to check is your social media. If you haven’t been updating it or using any sort of content strategy, don’t worry. While it is vastly preferable to have those essential bases covered, your account will still be able to show you a little bit about how your users perceive you and who is interested in your business.

Look for any keywords relevant to something you offer in the descriptions and bios of accounts who follow yours. Now click through to their accounts and get reading! If someone specializes in what you do and is sharing content about it, you can use their own engagement to help direct your content update.

What did their followers like? What did they share most? If you offer something related to it and haven’t placed any importance on it or it’s a new offering, then you know to update that so it’s more prominently available to your users when they land on your Home page.

You want to emphasize what you can see users are interested in. In doing so you can reduce the number of clicks it takes before your users get to their desired page within your website.

Prune the Clutter

This is also a great opportunity to prune anything that has seen no traffic or ROI and isn’t essential to your business.

Some business owners even don’t remember what is on their website after a while so make sure you read every single word on every page just in case you have some outdated information.

A cluttered navigation is an easy way to put users off. When it comes to websites, the golden rule of 3 still applies: no more than 3 steps in between a user landing on your website and them finding what they want. Plus, no more than 3 seconds for the page to load so they can find what they’re after.

If you don’t have those covered then your website will not perform as well as it could. Delete what you don’t need and neaten up that nav!

Evaluate Site Performance

Now some technical tips. These will be kept simple but if you really want your website to perform contact our web development experts.

The technical and search engine optimization side of websites are much more connected than ever before. Google really puts a magnifying glass over your site when evaluating how you will rank.

Even if you have every on-site SEO signal on your site, they don’t mean as much as performance indicators like bounce rate (how often someone lands on your site and leaves right away) or time on site (how long they stay on a page once they landed on it).

Site performance is key. Look for anything slowing your website’s load time. You might be running an outdated plugin, have images that are far too large, or be loading certain code called scripts, which should be deferred until your content is visible to the user without scrolling.

If you can see your website is loading slowly but aren’t sure what’s causing it, then contact a professional.

Start with a Site Analysis

Your content makeover shouldn’t be something you dread and doesn’t have to be painful. Expect it to take weeks or even months and don’t stress over it.

5 Significant Features That Every Ecommerce Website Must Own

An ecommerce website design plays a pivotal role in transforming the way your business performs. A lucrative design is capable of converting your visitors into customers and that is why you must ensure that you are leaving no stones unturned in creating an attractive website.
While designing one must remember that every website is unique in its own way. In their endeavour to stand out, designers make use of the latest trends and imbibe exclusive features like product previews from 360-degree, animation, dynamic search of products and advanced filtering.
Nevertheless, trends are not enough to guarantee a pleasant user experience or greater conversion rates. There are certain trends that can assist in making the ecommerce sites efficient and competitive.
Here an attempt is made to bring forth such features that can help your business grab eyeballs and appreciation online and generate more sales within a limited period of time.

• A Simple, Clean and Modern Design – The first impression is in most cases the last one and in case of your website, it is the first chance that you get to commence your sales process with the consumer. No matter what products you are selling, their essence must be felt without effort. The components must be able to match the corporate style and identity of your site. That is why element customization must be done well.

• Effortless Usage – Simplicity is that goal for any worthy design and for achieving that elegance does not need to be compromised. Studies reveal that more than 75 percent of the consumers place effortless usability as the most vital component while purchasing online. That is why you should emphasise on improving the user experience by providing filters, shopping categories and comparison abilities. Take into account the FAQ information and customer reviews to make things easier and help the buyers decide faster. Thus, you can make sure that the purchasing experience is not a troublesome exercise but a source of sheer delight for the customers.

• Include Detailed Yet Concise Product Information –Visitors must know what they are purchasing from you. So they won’t buy the product if the product information is not provided in a clear and comprehensive manner. That is why you must ensure that all the vital features of the product are presented. But one thing that you need to take care of in this regard is that the users should not have to wade through the paragraphs for discovering the features. You should put the most vital features and then follow them with any added information that relates to the specifics of the products. Just a decent sized product picture and relevant information are sufficient in this case. Overdoing will not help you in customer retention too.

• Mobile-friendly Website – It has been declared by Google that every site must have a version that is mobile-friendly or it will suffer the consequences of poor SEO. What’s more, these days one in every three or four purchases that are accomplished online are executed through mobile. The content of responsive sites automatically adapts to any device that is used for accessing and thus, makes shopping an enjoyable experience for the customers.

• Offer an Easy Checkout Process – One thing that is almost essential without which no ecommerce businesses can thrive happen to be an easy checkout process. Customers do not usually prefer the checkout process to extend over a couple of pages. But that is not possible always. So you can take all the valuable information like the billing and mailing details, shipping option and credit card number all on one page just after the page of order confirmation. Anything else in this regard can make the visitors irritated and leave for another shop. Or they may complete their purchase but will not return the next time they need anything.

The above are some of the essential features that every ecommerce businesses must own to attract more visitors, convert them to customers and retain them in the long run.